User Experience Design

User scenario mapping is related to the narrative, which conveys the user’s intention, in order to improve conversion rate of your site. The advantage of using such scenarios is that they are more intuitive in utilization. They allow visual aids, such as, storyboards, narrative scripts, and scenarios maps. The scenarios maps are especially interesting, as they show each phase of task realization. They communicate the persona’s motivation and help in uncovering problems, which the shopping persona can come across on the shopping path; ultimately, these maps improve the overall shopping experience. In case of capturing the user’s intended experience, we discover that scenarios mapping is most efficient at the earliest stage of designing. Then, its utilization is most cost-effective, as it can help define the user’s journey, the probable functions of a store app and its interface that the user would expect, and so forth. In case of conducting Agile projects this can be incredibly helpful when confronting the product’s disadvantages, and in more traditional projects when defining the functionality requirements. 

User Journey Map is a linear visualization, which represents what a person feels when using a given product. User Journey Map allow our designers to spot potential underdevelopments in the process and identify areas requiring improvements. The designers usually create such maps based on the user feedback, data from previous process stages, and observations. In its most basic form, User Journey Map begins from putting a series of user activities on a timeline. User journey is a process, during which the customer interacts with the company in order to fulfill his or her goal of consumption. The modern consumers are interacting with brands in a tough to predict ways. Truth is, the full brand awareness with social media engagement and even a thank-you email from a satisfied customer is followed by numerous steps on the path of methodical analyses.

User Stories are designed in order for the designers to “feel” like the brand’s target audience. They are also used as an inspiration, when designers create solution aimed at resolving everyday actions of users. User Stories can be utilized together with customer’s personas through integration. Bottom line is that these stories can really close the gap between the designers and the store users. They are crucial part of product improvement and they will help make the product suitable for all the day-to-day needs of a user. 

Wireframes, prototypes, and mock-ups are three of the rather early sequence stages in product development. They offer the UX designers (and also UI) the opportunity to conduct rounds of user tests at every phase of the process. Those users tests help designers to measure, if the product will be suitable for their target audience, which way the users use and gain value from your product, and what is their goal in obtaining such a product. The conduct of the users test in every iteration of project – from the low-fidelity wireframe to high-fidelity prototype – of this will result in a strong, well-designed product, which is going to provide value for its users. It is the basic principal of proper User Experience design.

Because the process of creating a software is time-consuming, during the development phase, the programmers are probably engaged in working on the application’s backend. The UX designers usually support the team and help them with knowledge on how things should appear and work. They provide guidelines and tips. They also engage in user tests, in order to obtain more user feedback. The UX designers are responsible for planning of new functions and participate in discussions about future app updates.