User Experience Design

Do you want an intuitive shop that is user-friendly for everyone? Then we’ll take a look at what functionalities and elements will help you achieve your goal. We will design your website taking into account all aspects of user experience.

ux

There are a couple of things crucial for the success of an application, mainly their usability and user experience. Attention to details, quality of realization and the ergonomy of eCommerce implementations has become a must-have factor for proper functioning in the world of modern technologies. UX design and UI design are often used interchangeably. However, although usability and UI are prominent aspects of UX design, they are but only its subcategories. Beside them, User Experience design consists of numerous different areas of experience development. UX designers are responsible for the whole process of products obtaining and integration. It is a multidisciplinary domain – UX designers come from various professional backgrounds: visual arts, coding, psychology and interaction design. UX design means also that they have to work on better accessibility and come up with solution that take into consideration possible physical restrictions of potential users. 

For whom?

User Experience Design

Mapping scenarios

User scenario mapping is related to the narrative, which conveys the user’s intention, in order to improve conversion rate of your site. The advantage of using such scenarios is that they are more intuitive in utilization. They allow visual aids, such as, storyboards, narrative scripts, and scenarios maps. The scenarios maps are especially interesting, as they show each phase of task realization. They communicate the persona’s motivation and help in uncovering problems, which the shopping persona can come across on the shopping path; ultimately, these maps improve the overall shopping experience. In case of capturing the user’s intended experience, we discover that scenarios mapping is most efficient at the earliest stage of designing. Then, its utilization is most cost-effective, as it can help define the user’s journey, the probable functions of a store app and its interface that the user would expect, and so forth. In case of conducting Agile projects this can be incredibly helpful when confronting the product’s disadvantages, and in more traditional projects when defining the functionality requirements. 

User journey analysis

User Journey Map is a linear visualization, which represents what a person feels when using a given product. User Journey Map allow our designers to spot potential underdevelopments in the process and identify areas requiring improvements. The designers usually create such maps based on the user feedback, data from previous process stages, and observations. In its most basic form, User Journey Map begins from putting a series of user activities on a timeline. User journey is a process, during which the customer interacts with the company in order to fulfill his or her goal of consumption. The modern consumers are interacting with brands in a tough to predict ways. Truth is, the full brand awareness with social media engagement and even a thank-you email from a satisfied customer is followed by numerous steps on the path of methodical analyses.

User Stories

User Stories are designed in order for the designers to “feel” like the brand’s target audience. They are also used as an inspiration, when designers create solution aimed at resolving everyday actions of users. User Stories can be utilized together with customer’s personas through integration. Bottom line is that these stories can really close the gap between the designers and the store users. They are crucial part of product improvement and they will help make the product suitable for all the day-to-day needs of a user. 

Design of models, prototypes and mock-ups

Wireframes, prototypes, and mock-ups are three of the rather early sequence stages in product development. They offer the UX designers (and also UI) the opportunity to conduct rounds of user tests at every phase of the process. Those users tests help designers to measure, if the product will be suitable for their target audience, which way the users use and gain value from your product, and what is their goal in obtaining such a product. The conduct of the users test in every iteration of project – from the low-fidelity wireframe to high-fidelity prototype – of this will result in a strong, well-designed product, which is going to provide value for its users. It is the basic principal of proper User Experience design.

Development

Because the process of creating a software is time-consuming, during the development phase, the programmers are probably engaged in working on the application’s backend. The UX designers usually support the team and help them with knowledge on how things should appear and work. They provide guidelines and tips. They also engage in user tests, in order to obtain more user feedback. The UX designers are responsible for planning of new functions and participate in discussions about future app updates.

Our experience

Your benefits

Our methodology

THE AIM OF THE PROCESS IS TO GATHER INFORMATION ABOUT THE PROJECT:

  • Customer market.
  • The most important project requirements.
  • Project objectives.
  • Main assumptions and project constraints.

THE AIM OF THE WORKSHOP IS TO GATHER INFORMATION ABOUT:

  • Business requirements.
  • Processes.
  • Business rules.
  • Usually the workshop takes 1-2 days, it can also be divided into smaller batches in case of necessity of involvement of many project stakeholders responsible for particular fields of project activity and is concluded with preparation of a preliminary estimate.

THE AIM OF THE WORKSHOPS IS:

  • Identifying the main stakeholders of the project.
  • Creating the so-called person – the profile on an ideal recipient.
  • Preparing functional mock-ups.
  • The process of preparing the wireframes takes from 2 to 3 months.

DETERMINATION OF TECHNICAL ASPECTS OF IMPLEMENTATION SUCH AS:

  • Discussing the business model.
  • Systematising the functional backlog.
  • Defining implementation elements, developing user stories and acceptance criteria for tasks
  • Using the MoSCoW (Must, Should, Could, Won’t) analysis, define the tasks necessary to implement the MVP version.

DETERMINATION OF TECHNICAL ASPECTS OF IMPLEMENTATION SUCH AS:

  • Integration methods.
  • Variables used when querying specific methods.
  • Prioritization of querying methods and communication directions.
  • Preparation of technical documentation usually takes 2 to 4 weeks.

Approval of the specifications

Confirmation of the documentation findings and prioritization, if not prioritized in earlier stages.

Proper project valuation

Based on the collected information, mock-ups, functional and technical documentation, the tasks are re-estimated and the quote is confirmed.

DESIGN OF PROPOSALS TO BE PRESENTED TO THE CLIENT:

  • Preparation of initial graphic proposals based on the requirements from mock-ups developed during the analysis.
  • Acceptance of the finished designs by the client.
  • Iterative creation and approval of graphics for subsequent pages.

PREPARING THE DEVELOPMENT ENVIRONMENT AND PLANNING SPRINTS:

  • Sprint start – Planning the team’s work with the product owner.
  • Analysis – Detailed technical discussion of tasks.
  • Daily – Daily meetings to summarise progress.
  • Refinement – Dedicated meetings with the architect/team leader to increase the team’s understanding of tasks.
  • Sprint summary – A summary of the team’s work and presentation of progress in practice.

DURING TESTING WE FOCUS ON:

  • Preparation of the pre-production UAT version and final confirmation of the implemented functionalities.
  • Performance tests of the finished product, eliminating any errors before the implementation of the production version.
  • First production migration and data integrity verification.

Deployment

Implementation of the project in the production environment, during which the missing data are migrated and launch of the product.

OPTIMISATION

  • Deployment of the system based on the backlog of works.
  • SEO optimisation.
  • Automation.
  • Integration of sales tools.

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Andrzej Szylar

Andrzej Szylar

Chief Executive Officer

Dariusz Kobza

Dariusz Kobza

PR & Marketing Manager

Magdalena Paczynska

Magdalena Paczyńska

HR Business Partner