Progressive Web Application

We were one of the first Magento software houses in Poland to start implementing the Progressive Web Application technology. Progressive Web Applicaiton will make it possible to reach mobile users. Increase your profits from mobile and desktop sales with us.

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Progressive Web App is the web application which can be used simultaneously as website and mobile application on virtually any device. It is written in such a way that looks and behaves like a regular website, combining the advantages of a mobile application. It was created using the web technology and is based on HTML, CSS and JavaScript. Progressive Web Apps are still websites. They just look and work like applications by using modern web technology. It means, users will browse Progressive Web Applications in the browser by URL just like any other website, but after switching to Progressive Web App they will have the experience of using the “application” directly in the browser without having to “download” and “install”. Another way PWAs offer an app-like experience is including metadata which allows shoppers to easily save it to their home screens. Also they can access smartphone features such as: push notifications and the camera, for a better and more interactive experience. As opposed to native applications, users do not have to download and install PWA applications through application stores – they can just visit a website from Progressive Web Design and allow a shortcut to be added to the desktop.

For whom?

The benefits of Progressive Web App

Key functionalities of Progressive Web App

High results in Google search engine

It’s all thanks to the influence they have and the visibility opportunities they offer in terms of indexability and linkability. Unlike mobile applications, PWAs belong to the web ecosystem, making all their content visible on Google. That is why it is so important to seize the opportunities of the PWA standard. Especially, since SEO optimization translates directly into improved user experience leading to increased conversions, greater engagement and better application performance.

PUSH notifications

Notifications can be triggered locally by an open application, or they can be “pushed” from the server to the user, even when the application is not launched. They allow users to check in for updates and allow users to effectively re-engage with customized content.

PUSH notifications are lodged by using two APIs: Notifications API and Push API. Interface API allows the application to display system notifications to the user. Interface Push API allows the service worker to handle messages sent from the server, even when the application is not active.

Working offline

Unlike the regular network, where viewing content is only available when connected with the Internet, a Progressive Web Application differs in that when the relevant services – built-in mechanisms responsible for many progressive PWA functions – load the necessary files and offline browsing will be possible. Users will be able to interact with the application even when they are offline. 

Geolocation

With access to GPS, you can target your offers to a specific location and adapt your products to a specific target group. You can get more detailed information via IP, including domain name, connection speed, ISP name, language, home and work phone numbers, address, US DMA / MSA and NAICS codes. Geolocation allows you to find out where the shipped product is currently located or, for example, a service employee. It is an effective tool for crowdsourcing, supply chain tracking and the others.

Smart Search

Sellers improve their shopping experience by delivering the most relevant search results to their customers. When in-store shopping is easy, consumers are more likely to find the products they want and make a purchase. E-Commerce brands which strive for success, decide to implement an advanced search engine on their site, to increase usability and enable customers to find the right products faster with less effort.

Easy installation

PWA is a website with some additives, therefore it is easy to find it by using regular search engines. There’s no need to dig through the piles of apps that pop up every day in app stores. Installing PWA is really just agreeing to add an icon to your desktop.

Advanced transaction processing

The main advantage of PWA is it allows users to quickly complete the requested task. E-commerce PWA applications rely on online shopping, checkout is the main optimization area if you want to get big revenue for your business. Depending on the specific needs of your business, you can use the auto-complete feature, one-page checkout or one-click checkout feature to improve your online shopper experience. By taking advantage of these improvements at the checkout, businesses can create a fast and seamless path to order fulfillment that will maximize conversion and revenue.

Security

When HTTPS will be enabled, the app will be marked as browser secured, which is visible to every visitor. Showing visitors that PWA is secured can build trust with your customers and can improve your sales and conversion. In addition, websites using the HTTPS protocol will be treated more favorably by Google’s algorithm.

Our experience

Our methodology

THE AIM OF THE PROCESS IS TO GATHER INFORMATION ABOUT THE PROJECT:

  • Customer market.
  • The most important project requirements.
  • Project objectives.
  • Main assumptions and project constraints.

THE AIM OF THE WORKSHOP IS TO GATHER INFORMATION ABOUT:

  • Business requirements.
  • Processes.
  • Business rules.
  • Usually the workshop takes 1-2 days, it can also be divided into smaller batches in case of necessity of involvement of many project stakeholders responsible for particular fields of project activity and is concluded with preparation of a preliminary estimate.

THE AIM OF THE WORKSHOPS IS:

  • Identifying the main stakeholders of the project.
  • Creating the so-called person – the profile on an ideal recipient.
  • Preparing functional mock-ups.
  • The process of preparing the wireframes takes from 2 to 3 months.

DETERMINATION OF TECHNICAL ASPECTS OF IMPLEMENTATION SUCH AS:

  • Discussing the business model.
  • Systematising the functional backlog.
  • Defining implementation elements, developing user stories and acceptance criteria for tasks
  • Using the MoSCoW (Must, Should, Could, Won’t) analysis, define the tasks necessary to implement the MVP version.

DETERMINATION OF TECHNICAL ASPECTS OF IMPLEMENTATION SUCH AS:

  • Integration methods.
  • Variables used when querying specific methods.
  • Prioritization of querying methods and communication directions.
  • Preparation of technical documentation usually takes 2 to 4 weeks.

Approval of the specifications

Confirmation of the documentation findings and prioritization, if not prioritized in earlier stages.

Proper project valuation

Based on the collected information, mock-ups, functional and technical documentation, the tasks are re-estimated and the quote is confirmed.

DESIGN OF PROPOSALS TO BE PRESENTED TO THE CLIENT:

  • Preparation of initial graphic proposals based on the requirements from mock-ups developed during the analysis.
  • Acceptance of the finished designs by the client.
  • Iterative creation and approval of graphics for subsequent pages.

PREPARING THE DEVELOPMENT ENVIRONMENT AND PLANNING SPRINTS:

  • Sprint start – Planning the team’s work with the product owner.
  • Analysis – Detailed technical discussion of tasks.
  • Daily – Daily meetings to summarise progress.
  • Refinement – Dedicated meetings with the architect/team leader to increase the team’s understanding of tasks.
  • Sprint summary – A summary of the team’s work and presentation of progress in practice.

DURING TESTING WE FOCUS ON:

  • Preparation of the pre-production UAT version and final confirmation of the implemented functionalities.
  • Performance tests of the finished product, eliminating any errors before the implementation of the production version.
  • First production migration and data integrity verification.

Deployment

Implementation of the project in the production environment, during which the missing data are migrated and launch of the product.

OPTIMISATION

  • Deployment of the system based on the backlog of works.
  • SEO optimisation.
  • Automation.
  • Integration of sales tools.

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Andrzej Szylar

Andrzej Szylar

Chief Executive Officer

Dariusz Kobza

Dariusz Kobza

PR & Marketing Manager

Magdalena Paczynska

Magdalena Paczyńska

HR Business Partner