Omnichannel

Providing clients with the most comfortable shopping solution possible, despite differences in the used sales channels. Each consumer is connected to a shopping source via different channels and utilizing these connections all at once. The result of this is a vibrant rise in fascination about combining various sales channels into one consistent system, which allows customers to use it seamlessly during one shopping process. Additionally, it increases satisfaction of customers, who utilize omnichannel solution. 

The multichannel sale configuration enables the buyers to proceed with the shopping process from anywhere, at all times. Additionally, it guarantees visibility and accessibility of products stock in a channel that’s most preferred by the customers. Finally, it provides shoppers with a wider range of products in your offers. At the same time, prices, returns and reclamations operate using the same policies as in the offline store. Therefore, a relationship based on mutual trust is being built. All that solutions are part of the omnichannel strategy.

From the perspective of a retail merchant “Click and Collect” method is much more cost-effective than home delivery. Firstly, the number of specified delivery spots is decreased, which helps in saving assets such as petrol, vehicles servicing and drivers’ worktime. Secondly, brands cooperate with other non-competitive retailers, in order to give additional link between you and the customers, by providing their stores as a place, where the latter can browse your offer, buy and collect orders from. This enlarges your store reach, without the necessity to invest in new locales. Your credibility does not suffer either. Thanks to the ability of checking the parcel on the spot, the customer can look into the whole assortment and decide on additional purchase. What’s more the buyer can specify the exact time at which they will pick up the products. This option gives the customer more control over the shopping process, and in return, your brand becomes more trustworthy.

When most retailers have restricted tools for personalization and extension of reach, those, who have opted for multichannel personalization, have more profiling competencies than just basic retargeting and lookalike segmentation. Omnichannel retailers consequently adjust suitable interactions to the corresponding channel on a mass scale. Therefore, their offer is more visible in multiple channels, thus may bring more personalized shopping experience. Retailers, who are able to profile their customers in many channels and comprehend their preferences and behaviors, can better fulfill their shopping needs. In this way, omnichannel retail allows companies to gain additional insight into creation of offers, which engage customers to do shop offline, as well as online, and go to stationary stores, where the chance of impulsive purchases is higher.

The omnichannel strategy equips store staff with tools, which extend their access to sales data and showcase their efficiency. Various technologies, such as tablets, have become the first line of defense from the customers, who had had access to much more information than store workers. Equipped with such technological advancements, the staff have access to customers preferences and can utilize them in loyalty-building services, in order to improve customer-brand allegiance and productivity of the store functioning.

Well-thought omnichannel experience can increase brand loyalty of your customers, by creating an engaging brand history, in which coupons, marketing and mid-sale campaigns are only addition to the arsenal that improves the sale results and traffic of your company. The multichannel chain of deliveries aids in focusing on customer loyalty, simultaneously protecting the brand and its prestige. Any changes in customers’ behavior affect not only the way they want to shop, but also they most effective ways of brand promotion. What brings customers closer to the brand, are personalized, consistent experiences in all of the sale channels. This for example, can be achieved by advertising a loyalty program.