Omnichannel

E-Commerce is much more than just selling commodities. It is about the art of providing innovative solutions that make online shopping easy and enjoyable for all the customers. That is why we cross the line between offline and online trading by creating systems that integrate and symultaenouslly utilize all sales channels.

 

omnichannel-3

We have successfully implemented omnichannel strategy and tools for the biggest retail companies in Poland, as well as abroad. When working with our clients we start every project from perceptive analysis of business areas that will require attention of our IT developers, and areas which are least satisfying for the customers and where your offer does not fulfill their shopping needs. These operations allow us to develop and implement suitable sale offer, which will positively affect sales result, as well as, brand awareness and recognition among the customers. We realize that the modern entrepreneur wants to provide their customers with a highly comfortable shopping experience, no matter which sales channel they decide to use. That’s why we specialize in the omnichannel solution: they are based around the thesis that every customer not only uses different shopping channels but also utilizes them at the same time. The fruit of this shopping evolution is dynamic increase of interest in linking various sales channels into one consistent system, which allows for seamless shopping experience during one purchasing process.

For whom?

Key functionalities of Omnichannel

Multiple channels

Providing clients with the most comfortable shopping solution possible, despite differences in the used sales channels. Each consumer is connected to a shopping source via different channels and utilizing these connections all at once. The result of this is a vibrant rise in fascination about combining various sales channels into one consistent system, which allows customers to use it seamlessly during one shopping process. Additionally, it increases satisfaction of customers, who utilize omnichannel solution. 

Improvement of sales results and offer availability

The multichannel sale configuration enables the buyers to proceed with the shopping process from anywhere, at all times. Additionally, it guarantees visibility and accessibility of products stock in a channel that’s most preferred by the customers. Finally, it provides shoppers with a wider range of products in your offers. At the same time, prices, returns and reclamations operate using the same policies as in the offline store. Therefore, a relationship based on mutual trust is being built. All that solutions are part of the omnichannel strategy.

Click & Collect

From the perspective of a retail merchant “Click and Collect” method is much more cost-effective than home delivery. Firstly, the number of specified delivery spots is decreased, which helps in saving assets such as petrol, vehicles servicing and drivers’ worktime. Secondly, brands cooperate with other non-competitive retailers, in order to give additional link between you and the customers, by providing their stores as a place, where the latter can browse your offer, buy and collect orders from. This enlarges your store reach, without the necessity to invest in new locales. Your credibility does not suffer either. Thanks to the ability of checking the parcel on the spot, the customer can look into the whole assortment and decide on additional purchase. What’s more the buyer can specify the exact time at which they will pick up the products. This option gives the customer more control over the shopping process, and in return, your brand becomes more trustworthy.

Shopping habits

When most retailers have restricted tools for personalization and extension of reach, those, who have opted for multichannel personalization, have more profiling competencies than just basic retargeting and lookalike segmentation. Omnichannel retailers consequently adjust suitable interactions to the corresponding channel on a mass scale. Therefore, their offer is more visible in multiple channels, thus may bring more personalized shopping experience. Retailers, who are able to profile their customers in many channels and comprehend their preferences and behaviors, can better fulfill their shopping needs. In this way, omnichannel retail allows companies to gain additional insight into creation of offers, which engage customers to do shop offline, as well as online, and go to stationary stores, where the chance of impulsive purchases is higher.

Productivity

The omnichannel strategy equips store staff with tools, which extend their access to sales data and showcase their efficiency. Various technologies, such as tablets, have become the first line of defense from the customers, who had had access to much more information than store workers. Equipped with such technological advancements, the staff have access to customers preferences and can utilize them in loyalty-building services, in order to improve customer-brand allegiance and productivity of the store functioning.

Customer loyalty

Well-thought omnichannel experience can increase brand loyalty of your customers, by creating an engaging brand history, in which coupons, marketing and mid-sale campaigns are only addition to the arsenal that improves the sale results and traffic of your company. The multichannel chain of deliveries aids in focusing on customer loyalty, simultaneously protecting the brand and its prestige. Any changes in customers’ behavior affect not only the way they want to shop, but also they most effective ways of brand promotion. What brings customers closer to the brand, are personalized, consistent experiences in all of the sale channels. This for example, can be achieved by advertising a loyalty program.

Our experience

Your benefits

Our methodology

THE AIM OF THE PROCESS IS TO GATHER INFORMATION ABOUT THE PROJECT:

  • Customer market.
  • The most important project requirements.
  • Project objectives.
  • Main assumptions and project constraints.

THE AIM OF THE WORKSHOP IS TO GATHER INFORMATION ABOUT:

  • Business requirements.
  • Processes.
  • Business rules.
  • Usually the workshop takes 1-2 days, it can also be divided into smaller batches in case of necessity of involvement of many project stakeholders responsible for particular fields of project activity and is concluded with preparation of a preliminary estimate.

THE AIM OF THE WORKSHOPS IS:

  • Identifying the main stakeholders of the project.
  • Creating the so-called person – the profile on an ideal recipient.
  • Preparing functional mock-ups.
  • The process of preparing the wireframes takes from 2 to 3 months.

DETERMINATION OF TECHNICAL ASPECTS OF IMPLEMENTATION SUCH AS:

  • Discussing the business model.
  • Systematising the functional backlog.
  • Defining implementation elements, developing user stories and acceptance criteria for tasks
  • Using the MoSCoW (Must, Should, Could, Won’t) analysis, define the tasks necessary to implement the MVP version.

DETERMINATION OF TECHNICAL ASPECTS OF IMPLEMENTATION SUCH AS:

  • Integration methods.
  • Variables used when querying specific methods.
  • Prioritization of querying methods and communication directions.
  • Preparation of technical documentation usually takes 2 to 4 weeks.

Approval of the specifications

Confirmation of the documentation findings and prioritization, if not prioritized in earlier stages.

Proper project valuation

Based on the collected information, mock-ups, functional and technical documentation, the tasks are re-estimated and the quote is confirmed.

DESIGN OF PROPOSALS TO BE PRESENTED TO THE CLIENT:

  • Preparation of initial graphic proposals based on the requirements from mock-ups developed during the analysis.
  • Acceptance of the finished designs by the client.
  • Iterative creation and approval of graphics for subsequent pages.

PREPARING THE DEVELOPMENT ENVIRONMENT AND PLANNING SPRINTS:

  • Sprint start – Planning the team’s work with the product owner.
  • Analysis – Detailed technical discussion of tasks.
  • Daily – Daily meetings to summarise progress.
  • Refinement – Dedicated meetings with the architect/team leader to increase the team’s understanding of tasks.
  • Sprint summary – A summary of the team’s work and presentation of progress in practice.

DURING TESTING WE FOCUS ON:

  • Preparation of the pre-production UAT version and final confirmation of the implemented functionalities.
  • Performance tests of the finished product, eliminating any errors before the implementation of the production version.
  • First production migration and data integrity verification.

Deployment

Implementation of the project in the production environment, during which the missing data are migrated and launch of the product.

OPTIMISATION

  • Deployment of the system based on the backlog of works.
  • SEO optimisation.
  • Automation.
  • Integration of sales tools.

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Andrzej Szylar

Andrzej Szylar

Chief Executive Officer

Dariusz Kobza

Dariusz Kobza

PR & Marketing Manager

Magdalena Paczynska

Magdalena Paczyńska

HR Business Partner