Akeneo

We support our clients also in content marketing of their products. We provide intuitive solutions which make it easy to work across a variety of sales channels.

akeneo-3

Akeneo is a PIM (Product Information Management) solution whose greatest advantage is its simplicity and intuitive operation. Running multiple channels is connected with frequent updating of product charts and constantly expanding the product range. The use of a separate system to manage this type of information offers numerous benefits resulting from the centralisation and harmonisation of marketing and technical information assigned to product indexes. Akeneo PIM is released under an open-source license and based on Symfony framework so as to be extended and customised as much as possible to meet the individual needs of a given project.

For whom?

Benefits of Akeneo

Key functionalities of Akeneo

Collecting data from any source

You can import product information from .csv and .xlsx file format, using dedicated connectors, batch processing, import processing log report and through an API interface which provides product content, catalogue model, global settings and media assets.

Enrichment and quality control of product information

The user-friendly interface is entirely based on functioning in the browser. It allows you to configure product grids by family, category, channel and more. You can easily manage translations, categories, users and catalogues according to selected criteria. In addition, it provides administrative functions such as tracking history and monitoring catalogue size.

Dissemination of product information to multiple channels

Full API interface allows you to export content, catalogue model, global settings and media assets. Additionally, you can export files in CSV and Excel formats or generate a PDF with product information – export attributes can be customised.

Advanced rights management

With many users to manage, internally or externally, you want to ensure the security and availability of functions and data in PIM. Akeneo’s advanced user rights feature allows you to manage user roles, groups and permissions. It gives you control over who can access PIM, what access rights they have and what permissions they have to edit, enrich, delete or publish product information, settings, naming rules and more.

Product Asset Manager

Product Asset Manager (PAM) is a centralised repository of all images, videos, and commerce-related files associated with your products and their catalogues. Specify which images are used by channel and regional settings. Manage tags, codes, descriptions and full-size and thumbnail images. Browse and find the products based on image gallery view, not just text.

Rules Engine

The rules engine enables marketers to create business logic to automate the determination of the product attributes and classify products into appropriate categories. These intelligent attributes save time when enriching products so that each field does not have to be entered manually.

Validating a workflow

The workflow validation allows you to configure your management process by controlling who can edit and approve product information before it is published to channels. Approvers receive notifications when pending updates are available for review. With higher quality information published on your channels, you will be able to achieve higher conversions and lower return rates.

Versioning and publishing

Keep track of historical versions of your products and catalogues with Akeneo’s versioning feature. You can also have two versions of the same item: one published version and a second version of the same product that you enhance in a different way. With the audit and history trail, our versioning and publishing allows you to check versions in advance so you can learn what works best to deliver attractive products.

Reference Entities

Akeneo’s reference feature helps you ensure better product quality by managing information about entities connected with your products. Create, enrich, maintain entities such as brands, designers and manufacturers and link them to the relevant products. You can also use reference entities to manage shared and enriched information such as colours, ingredients, materials and care instructions and link them to the products that require those attributes.

Our knowledge

Your benefits

Our metodology

THE AIM OF THE PROCESS IS TO GATHER INFORMATION ABOUT THE PROJECT:

  • Customer market.
  • The most important project requirements.
  • Project objectives.
  • Main assumptions and project constraints.

THE AIM OF THE WORKSHOP IS TO GATHER INFORMATION ABOUT:

  • Business requirements.
  • Processes.
  • Business rules.
  • Usually the workshop takes 1-2 days, it can also be divided into smaller batches in case of necessity of involvement of many project stakeholders responsible for particular fields of project activity and is concluded with preparation of a preliminary estimate.

THE AIM OF THE WORKSHOPS IS:

  • Identifying the main stakeholders of the project.
  • Creating the so-called person – the profile on an ideal recipient.
  • Preparing functional mock-ups.
  • The process of preparing the wireframes takes from 2 to 3 months.

DETERMINATION OF TECHNICAL ASPECTS OF IMPLEMENTATION SUCH AS:

  • Discussing the business model.
  • Systematising the functional backlog.
  • Defining implementation elements, developing user stories and acceptance criteria for tasks
  • Using the MoSCoW (Must, Should, Could, Won’t) analysis, define the tasks necessary to implement the MVP version.

DETERMINATION OF TECHNICAL ASPECTS OF IMPLEMENTATION SUCH AS:

  • Integration methods.
  • Variables used when querying specific methods.
  • Prioritization of querying methods and communication directions.
  • Preparation of technical documentation usually takes 2 to 4 weeks.

Approval of the specifications

Confirmation of the documentation findings and prioritization, if not prioritized in earlier stages.

Proper project valuation

Based on the collected information, mock-ups, functional and technical documentation, the tasks are re-estimated and the quote is confirmed.

DESIGN OF PROPOSALS TO BE PRESENTED TO THE CLIENT:

  • Preparation of initial graphic proposals based on the requirements from mock-ups developed during the analysis.
  • Acceptance of the finished designs by the client.
  • Iterative creation and approval of graphics for subsequent pages.

PREPARING THE DEVELOPMENT ENVIRONMENT AND PLANNING SPRINTS:

  • Sprint start – Planning the team’s work with the product owner.
  • Analysis – Detailed technical discussion of tasks.
  • Daily – Daily meetings to summarise progress.
  • Refinement – Dedicated meetings with the architect/team leader to increase the team’s understanding of tasks.
  • Sprint summary – A summary of the team’s work and presentation of progress in practice.

DURING TESTING WE FOCUS ON:

  • Preparation of the pre-production UAT version and final confirmation of the implemented functionalities.
  • Performance tests of the finished product, eliminating any errors before the implementation of the production version.
  • First production migration and data integrity verification.

Deployment

Implementation of the project in the production environment, during which the missing data are migrated and launch of the product.

OPTIMISATION

  • Deployment of the system based on the backlog of works.
  • SEO optimisation.
  • Automation.
  • Integration of sales tools.

How we can help you

Contact us

Estimate your project

Write to us

Pole jest błędnie wypełnione. Sprawdź wpisaną treść i spróbuj ponownie.
Pole jest błędnie wypełnione. Sprawdź wpisaną treść i spróbuj ponownie.
Pole jest błędnie wypełnione. Sprawdź wpisaną treść i spróbuj ponownie.
Pole jest błędnie wypełnione. Sprawdź wpisaną treść i spróbuj ponownie.
Wyrażenie zgody jest niezbędne.

PDF, DOC, DOCX, JPG or PNG (max 5MB)

Failed to send your message. Please try later or contact administrator by other way.
Andrzej Szylar

Andrzej Szylar

Chief Executive Officer

Dariusz Kobza

Dariusz Kobza

PR & Marketing Manager

Magdalena Paczynska

Magdalena Paczyńska

HR Business Partner