NEO24.PL is among the best online shops in Poland, offering a wide range of audio, video and household equipment. Despite this, it constantly develops its offer, providing more and more new product categories to its customers. It has been our business partner since 2015. Over the years of cooperation, we have implemented many changes to further improve its functioning. A significant revolution for the website was, among others, the implementation of the Progressive Web App, and thus offering a new shopping experience to its users. The NEO24.PL website enjoys wide recognition. It was awarded e.g. the Trusted Shops Certificate, Mega Stores Certificate, and included in the Rzeczpospolita ranking – Ranking of the Most Valuable Polish Brands.
There is a huge competition in the electronics and household e-Commerce industry. This requires us to offer the customers the most advanced and modern solutions available on the market.
In order to increase the conversion rate on the mobile devices, apart from optimizing the website for this purpose, our goal was to enable the browsing of the store offer when offline. This way the customers would be able to purchase products from any place even without the access to the Internet.
The next step in the work on NEO24.pl website was the data migration to the new platform – Magento 2. We planned this migration in a way that would not generate additional costs regarding the future operations.
The goal was to outrun the competition, which could be done by improving the positioning in the Google search engine. During the project we ensured that the client would be able to continuously optimize the website so that it could compete for the best search positions.
After migration followed by the implementation of PWA and other innovative solutions, we can proudly say that the whole undertaking was a success. It was quite a challenge for us because Progressive Web Application was not that popular at that time. We had to pave the way and set new standards on our own.
Before we implemented the PWA we had carried out an in-depth analysis of the website. We prepared the detailed plan of the whole project and produced the appropriate functional and technical documentation.
The main goal of PWA implementation was to improve the user experience when interacting with the website. That’s why we began our work with the elements that the customers interact with in the first place. In order to simplify the implementation, we divided it into four phases, each with a certain category. Thanks to that, the website could work uninterrupted and the customers could still make purchases. On the other hand, the developer team has a continuous insight into any potential errors and could quickly fix them on the go.
within 10 months of the project start.
In-browser visibility increased by 39%.