Blog

There are some notable differences between B2B and B2C sales. The fundamental one is the number of transactions that platforms supporting individual solutions need to process. In the case of B2C, it is necessary to handle many small transactions and the purchasing process is usually much simpler. In the case of B2B transactions, their volume is usually much smaller, while the value of a single shopping cart exceeds the one that occurs in the B2C store significantly. Therefore, the purchase process and requirements are also different.

We are pleased to announce that we have taken over the technical care of Recrute, an internet job exchange platform. The website is a platform providing the latest online recruitment tools, at the same time giving effective assistance and support in establishing contacts between employers and job seekers.

The B2B sector is growing dynamically like no other branch of e-commerce. More and more companies are considering transferring their B2B sales to the online world. Numerous benefits, such as lowering transaction costs, simple monitoring of buyers' activities or higher transparency of the sales process, influence the decision making. At this point, we are facing the choice of a SaaS platform, an Open Source or a dedicated platform. While SaaS platforms are quickly rejected, due to the low possibility of adapting to specific B2B processes, the decision weighs up to the end between open source platforms such as Magento and dedicated software. This article will try to explain why choosing a dedicated solution is a mistake.

Sektor B2B rozwija się dynamicznie jak żadna inna gałąź ecommerce. Coraz więcej firm rozważa przeniesienie swojej sprzedaży B2B do świata online. Liczne korzyści takie jak obniżenie kosztów zawarcia transakcji, łatwiejsze monitorowanie działań kupujących czy większa transparentność procesu sprzedażowego dodatkowo wpływają na podjęcie decyzji. W tym momencie stajemy przed wyborem platformy SaaS, platformy typu Open Source lub platformy dedykowanej. O ile platformy typu SaaS zostają bardzo szybko odrzucone, z uwagi na niską możliwość przystosowania do specyficznych procesów obsługi B2B o tyle do końca decyzja waży się pomiędzy platformami open source takimi jak Magento oraz oprogramowaniem dedykowanym. W tym artykule postaram się przybliżyć dlaczego wybór rozwiązania dedykowanego to błąd.

Optimizing the Magento platform for SEO is one of the most important challenges facing the E-commerce Manager. The search engine is still one of the most important sources of traffic for potential customers. The search phrases usually return hundreds of records, and everyone wants to be in the top ten, preferably in the top three of search results. Magento makes it much easier to achieve this goal, and the implementation of Magento alone is not enough. In this article, you will learn how to help optimize the SEO Magento, in such a way that this goal becomes possible to achieve.

Optymalizacja platformy Magento pod SEO to jedno z najważniejszych wyzwań jakie stoi przed E-commerce Managerem. Wyszukiwarka to wciąż jedno z najbardziej istotnych źródeł ruchu potencjalnych klientów. Wyszukiwane frazy zwracają zwykle setki rekordów, a każdy chce być w pierwszej dziesiątce, a najlepiej w pierwszej trójce wyników wyszukiwania. Platforma Magento znacznie ułatwia osiągnięcie tego celu, a samo wdrożenie Magento nie jest wystarczające. W tym poście dowiecie się jak zatem wspomóc optymalizację SEO Magento, tak aby osiągnięcie powyższego celu stało się możliwe.

The usability audit also called the UX audit or expert analysis is a comprehensive evaluation of the website for convenience of use and meeting the users’ requirements. The purpose of the audit is to check whether the website meets the actual needs of the target group in the best possible way, and which elements of the website can be improved.

In the case of B2B systems, sales are very often based on commercial relations between enterprises. B2B systems usually serve from several dozens to several hundred customers, performing cyclical orders. This is a significant difference compared to B2C systems that support thousands of clients with a relatively low value of a single transaction. The specificity of B2B sales requires a significant change in approach when implementing a sales platform in a company.

W przypadku systemów B2B sprzedaż bardzo często opiera się na relacjach handlowych pomiędzy przedsiębiorstwami. Systemy B2B zazwyczaj obsługują od kilkudziesięciu do kilkuset klientów, wykonujących cykliczne zamówienia. Jest to istotna różnica w porównaniu do systemów B2C, które obsługują tysiące klientów o stosunkowo niskiej wartości pojedynczej transakcji. Specyfika sprzedaży B2B wymaga istotnej zmiany podejścia przy wdrażaniu platformy sprzedażowej w przedsiębiorstwie.

In the case of Magento software, you can often hear opinions that Magento is a slow or inefficient system. At this point, I am obliged to deny, Magento software is an Enterprise-class software designed to store large amounts of data and an e-commerce combine that allows almost unlimited marketing activities. Even though the structure of Magento is complicated and the platform itself contains tens of thousands of lines of the Magento code it is not slow. In 99% of cases, Magento is slow, because it contains a poorly prepared or not optimized code added by external companies, possibly installed with external third-party modules or works on an un-optimized server. In Poland, Magento is used by shops such as Neonet, Castorama or eobuwie, serving traffic counted in millions of sessions per month, the condition is proper configuration and optimization of the store.

In the context of recent changes related to the introduction of the GDPR, there is a lot of talk about the need to ensure data security. This security should be important not only for people who leave their data but also, and perhaps above all, for those who collect and process this data. Those who do not genuinely care about security now have one more argument against each themselves. Beginning July 2018, Internet browsers such as Google Chrome, Safari, and Firefox mark sites that do not have an SSL certificate as not safe. In a nutshell, this means that every visitor will receive a message saying that the page being viewed is not secure. This is a change to the previous approach, which until now has distinguished between secure pages, in view of the fact that it was considered that the page's security is no longer a distinguishing feature, but should be a standard.

E-procurement in the case of companies with complex structures is an irreplaceable tool. This concept is closely related to the electronic ordering and procurement process. The solution aims to support this process in various areas of the company's operations, such as monitoring the purchasing process, standardizing the range of suppliers and recipients, planning of resources and collecting electronic documentation. In Poland, it turns out that this concept is often unknown or disregarded, but the role of a properly implemented system is crucial for every enterprise.

E-procurement w przypadku firm o złożonych strukturach jest narzędziem niezastąpionym. Pojęcie to jest ściśle związane z elektronicznym procesem zamówień i zaopatrzenia. Rozwiązanie ma na celu wsparcie tego procesu w różnych obszarach działania przedsiębiorstwa takich jak choćby monitorowanie procesu zakupów, ustandaryzowanie asortymentu dostawców oraz odbiorców, lepsze planowanie zasobów oraz gromadzenie elektronicznej dokumentacji. W warunkach polskich okazuje się, iż pojęcie to jest często nieznane lub lekceważone, jednak rola właściwie wdrożonego systemu jest kluczowa niemal dla każdego przedsiębiorstwa.

The speed of the store's operation is one of the key factors to maintain a low drop rate and to achieve high positions in search results. The slow operation of the website is one of the decisive reasons for users leaving it quickly. The factor is even more important when using mobile devices, where the websites are loaded more slowly than in the case of traditional desktops. What can you do to remedy this? One of the solutions to this problem is AMP (Accelerated Mobile Pages).

Magento is slowly becoming an application supporting Progressive Web App (PWA), first implementations are emerging and more is being said about the PWA at Magento conferences. For this reason, the Magento team started working on a set of tools supporting the work of programmers in learning how to use PWA. These tools are designed to help programmers in the use of PWA techniques, creating fast interfaces, components and extensions for reuse or sale in the Magento Marketplace. Magento PWA Studio is very helpful in all these activities.

Pimcore, along with Akeneo, is one of the more frequently considered systems collecting product information in the case of e-commerce activities. The system's task is to collect all the data in one place and manage it in the most flexible way. Additionally, Pimcore also allows you to manage customer and supplier information broken down into the organizations and industries with which they are associated. What, however, decided that the popularity of the system is constantly growing?

We are pleased to announce that Global4Net has taken over technical care of Rugs of London, a company that is one of the largest carpet retailers and distributors in Europe, cooperating with the most prestigious stores in Great Britain and Europe. The company has been in the carpet industry for over 60 years and is a leader in its industry and the main source of carpet supplies for many designers and department stores across the continent. With more than 15,000 rugs in the London showroom, Rugs of London has one of the most extensive rugs offers available, including hand-woven carpets.

Among many new technologies, products, and services that flood us every day, there are numerous opportunities to start a new business and take up your own market niche. While sales go quite easily in the beginning, the business becomes more demanding when there is competition. That is why creating a business should be based on such a platform that is able to provide a technological advantage over competitors. Fortunately, the Magento platform is available. It has won the trust of many important businesses operating in the field of e-commerce and what's more, it is currently one of the most popular e-commerce platforms in the world, used by both small sellers and large, well- known brands.

There is no doubt that Magento is one of the most popular engines for setting up online stores in the world. Contrary to what its opponents claim, arguing that Magento is complicated, requires large resources or that it does not work as it should, the number of implementations of the platform is constantly growing. What's more, anyone who once had a well-implemented platform and took time to fully master its service will not change it to any other. However, there is no doubt that it is not a system that will be suitable for every business.

PWA (Progressive Web App) is a solution that has emerged quite recently and immediately became a very hot e-commerce topic. It is commonly associated with the use of the largest and well-known global websites such as Alibaba, Forbes, Twitter or The Washington Post. Due to the fact that PWA allows for a significant increase in performance and scalability, its use is increasingly taken into account by medium and large online stores.