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What is the most important for every online store? It is primarily the sale of the assortment and increase in profits. Each seller depends on increasing the visibility of the site, increasing traffic on it, which will ultimately result in conversions in the form of shopping by customers. How to optimize conversions in the online store to guarantee the expected results? Check what methods are worth applying in your business and learn about best practices in optimizing the conversion rate in e-commerce in 2019.

PIM, or Product Information Management, is a system that will automatically manage your product information. The process consists in establishing a connection with an external product database. It means downloading data to your products prepared by an external company or community. The main benefit for you is to save time and gain complex and error-free product data. If you have a wide range of products and carry out frequent changes in the assortment - PIM is the solution for you.

What from the user's perspective is one of the most important determinants of a positive website rating? In addition to responsiveness, it is primarily the speed of its charging. It is particularly important in the case of mobile devices, which are increasingly used by users when browsing, for example, online stores. When you bet on Progressive Web Apps (PWA), you are guaranteed a good website appearance and creating the same experience in using the website regardless of the device from which your recipient enters. However, how can you make your website highly ranked in search results and what to do to be optimized for SEO, but above all - for Googlebots?

The cooperation between the agency and the client has many points of contact, which must be established at the very beginning of taking action. One of the most important issues to be discussed is the settlement method. It should be chosen so that each side satisfied. Otherwise it will affect the effectiveness of the whole cooperation.

How to choose the right solution? When you’re valuing websites and the e-commerce systems, you can base on the two most popular methods: fixed-price or hourly settlement (time !$#amp#$! material). Nothing is perfect so each of these methods has its own advantages and disadvantages. When you decide on one of them you have to remember that a specific choice will involve a specific method of project implementation. Which model should you choose? Check what is going to be the most suitable for you.

You have decided to change and use Magento 2. However, you are wondering which version to choose? The Magento platform is available in two versions - Magento 2 Enterprise Edition (also known as Magento Commerce) and Magento 2 Community (in the Open Source version). The license for the first version is relatively expensive, while the second version is free. Which one to choose to run your business? Check the differences between them out and choose the version that suits your needs.

The Internet has changed beyond recognition in the last 10 years. Along with the constantly growing number of websites and companies that are starting to appear on the Internet, the standard of their appearance, content they contain and above all speed of operation and reliability increases. Unfortunately, a slowly loading page or seeing only a message with an error strongly discourages to its owner, creating a conviction that if he does not care about his own website, he will certainly not care about the client either. It is in the interest of every entrepreneur to ensure that his website stays up to date with trends and standards.

Webpack is a bundler, a tool that can pack many different formats into one JavaScript file. It's going to extend .js, and it will do it by transforming and minifying the unnecessary code.

A good ERP system is the backbone of your company. It is able to connect and integrate all of the most important points of the company's body. If the integration process is carried out appropriately, the benefits will be huge. So what should you remember when conducting the integration between ERP and the e-commerce platform?

Video clips are not just YouTube. Shorter and longer videos dominated social media. They are created in the form of relationships, live broadcasts and also in the form of looped boomerangs. They are also placed on various industry websites. Due to their popularity, they also penetrate into the world of e-commerce. They appear there in the most traditional form - when presenting goods and services in all possible ways.

What significantly wins in the optimization of mobile transactions? It is above all simplicity. This is evidenced by the results of research conducted by the Mobile eCommerce Optimizaton Initiative. They were received thanks to the initiative of cooperation of the Magneto community with PayPal, HiConversion and the eCommerce System Integrators community.

In 2018, the Task Force belonging to Magento chose a task to be carried out. The Magento community voice was heard and the Magento Association was created. This was done in cooperation and in consultation with many members of the community and stakeholders. From now on, the goal of this organization will be to create an independent nonprofit community in an organized manner. It will deal with education, networking and general support for the Magento society. These are the things that the creators of Magento have dealt with so far, but have now created an additional staffing structure.

Managing a large number of goods for sale is no easy job. The most important thing, however, is that it takes place in a way that does not lead to sales interruptions. The success of inventory management is directly related to successful trading. Magento meets sales representatives and provides the appropriate inventory management tools to satisfy both the seller and their customer.

What is content marketing? It is primarily a powerful tool that especially in the B2B industry has a large impact on achieving substantial profits, and when it does not take care of it, it may turn out that the company has failed.

The PIM (Product Information Management) system is a tool that should stay at the highest level and adapt to your needs at the same time. The range of choices among products on the market that can take care of your product information is wide. The question is: what should you look for? What should you pay attention at and what features to consider when choosing a PIM system? Which of them will not only meet the market requirements but also adapt to your future needs? What should you choose to make your team benefit from it? In this article you can find out the answers to the questions stated above.

PIM (Product Information Management) means enterprise product information management. It is a business and information technology model designed to effectively manage information about products in the assortment. The PIM system is eagerly used in e-commerce activities because it significantly facilitates online store operation and creates positive customer experience in contact with the company’s operations.

The main goal of PIM is to distribute product information to all channels supported by the company, e.g. e-commerce websites, mobile applications as well as printed materials. Thanks to this solution, you gain more control over running your business.

Product Information Management (PIM), a system for product information management, is eagerly used especially in e-commerce and is a tool that definitely enriches every business. It doesn’t only help in managing the product information but also helps in building a positive image of the company in the eyes of customers. Thanks to complete data, interesting and comprehensive descriptions, users are satisfied with the contact with the store. This approach to the data administration allows to establish an emotional connection with users. And yet you can not create a positive User Experience without good product experience, which undoubtedly consists of valuable information about the assortment of the store.

The effectiveness guaranteed by PIM refers to your certainty that the information contained in all sales is consistent, current, useful for users and personalized. The PIM information allows you to create extremely positive experiences in contact with the product. This is just one of many benefits that PIM brings to your business. What else can you gain by using it? Check out the most important benefits which the Product Information Management offers.

Before you consider different products that implement Product Information Management on multiple channels, you need to know if you need omnichannel at all. Accessibility across multiple channels gives you the ability to access a previously inaccessible customer and boost your company's reputation, but most of all, it has to pay off. What decision do you make if you have many different goals or product groups?

If you operate an online store, you are certainly counting on the fact that in addition to all its advantages, there are also some imperfections. E-commerce implementations involve integrations that run differently. Because of the complexity of working with customers, including deliveries, orders, products, and descriptions, integration between systems is inevitable.

What is PIM? What should you see about him? How does it work and what benefits can it bring to your business? Review the answers to the questions above to make your business more efficient.