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Magento is a favorite platform for many sellers. It offers an uncomplicated environment for conducting e-commerce activities. It allows for continuous conversions and modifications that are unavoidable in this industry. The constant development of the platform heralds the future. There are many companies that adapt and create e-commerce stores tailored to the Magento platform. In 2020, it will see a new version with many improvements and additions.

Did you know that, according to Magento's analysis, as many as 93% of B2B customers choose online shopping? This fact ceases to surprise, because online shopping is definitely more convenient than their traditional form. By using this opportunity as a company, you provide your customers with information directly from suppliers. Thanks to this, you save their time and easily meet their needs for knowledge of specific products.

Do you already know the new Adobe product? This is Adobe Commerce Cloud based on Magento 2. This tool has created three key offers that you can already use: Magento Open Source, Magento Commerce Cloud and Adobe Commerce Cloud. However, we will focus on the latest program and show why it is worth to bet on it when choosing an e-commerce platform.

Adobe Commerce Cloud is addressed to a wide range of traders - from small, to medium and large companies. All thanks to its numerous features and support based on Magento 2. See how Adobe has used the possibilities of this e-commerce platform to create a completely new project.

Users using the Internet with mobile devices are growing by leaps and bounds. Every year there are more and more of them, which is why companies are eager to invest in technologies that meet the requirements of smartphones and tablets. For customer service, however, the mere possibility of using a mobile device is not important. The experience gained in contact with the company's website is also extremely important. How to make them fully satisfactory on both smartphones and desktops? Of course, we can do this with Progressive Web Apps (PWA).

The mobile era has begun and smartphone users dictate the conditions. In this reality, high quality UX (User Experience) is no longer a nod to the customer or a feature worth having. E-commerce companies are happy to adapt any technologies that will help them reach their mobile clients, and there is no better solution than Progressive Web Apps. The brave ones who implemented the PWA in the early stages of development are celebrating enormous progress today.

PWA is an ideal solution for companies thinking about the future. Mobile-friendly no longer means expressing good will and manifesting modernity, but it is a Google-enforced obligation. This was indicated quite clearly by updating the algorithm for users of mobile devices. Still, 5 billion mobile phone users are not a number that salespeople can simply ignore.

Imagine that you quickly need to check the train timetable. You do it with your smartphone. You go to a website and it won't load. How soon will you lose patience and close your browser window? This is a situation that affects many websites. It annoys all users, but annoys those using mobile devices the most. In particular, they expect quick site operation and immediate access to information. If they are forced to overcome any obstacles, they usually give up action. However, it is mobile users that have been growing in strength in recent years. Therefore, companies must adapt to their expectations and needs. So how do you do that?

PWA is certainly the answer, i.e. progressive Internet applications. They are a combination of the functions of a classic website and a mobile application. Thanks to this combination they are able to offer users speed of operation, the ability to work offline and access directly from the browser. You can add them as a shortcut on your smartphone's home screen exactly as you would with a typical native application. However, you do not need to download them from the application store, which saves space in the device's memory. This is very important especially for people who collect photos, notes, messages and other files on their phones. So if they are to download another application that will occupy their valuable place, they will think about it and most likely give up its choice.

Do you run B2B business using a sales platform? This is a good step because you reach your potential customers more easily. However, even if you run a satisfactory business, you should go beyond the previously adopted schemes. Modern customers are looking for something more than a smooth transaction.

Research and observation shows that more and more consumers in the business to business sector are looking for shopping experiences similar to those they get when moving in the B2C sphere. Gallup research has shown that only 29% of clients are fully committed and willing to invest in companies with which they do business. This means that as many as 71% of enterprises are willing to change their contractor. So if you want not to be in a losing position, attract new customers and maintain the loyalty of existing customers, you should adapt your business to the new market requirements. First of all, focus on a modern website and optimized shopping experience. How to do it?

What did the B2B world look like before the appearance of the internet? Of course, all transactions took place offline. In order to meet new contractors, it was necessary to establish personal relationships and exchange business cards. Then, networks of contacts were built and transactions were made most often among people recommended by friends. Although it is still worth attending business meetings and meeting people from various industries, the style of transaction looks completely different. Thanks to the Internet, entrepreneurs have the opportunity to expand their audience and establish relationships with very diverse contractors. E-commerce solutions have considerable merit in this. That is why so many companies willingly use them.

What is the Progressive Web App? This is the name introduced in 2015 by Google. However, the concept that websites resemble mobile applications goes further. To better understand the importance of the idea for the development of modern e-commerce solutions and the multi-channel experience, learn the origins of PWA!

Progressive Web App is a technology that was introduced by Google. Its popularity is increasing, which is evidenced not only by the growing number of companies that incorporated it for their needs (Pinterest, Aliexpress, Trivago, OLX, Forbes), but also the level of support from the largest players on the market, such as Microsoft. PWA is a battle-proven technology that increases user engagement but, above all, responds to the requirements of the modern world of e-commerce technology, which relies on multi-channeling.

We have good information for you! Updates have appeared in Magento Commerce. Page Builder is a new way of building and editing content that transfers control to the user. This option gives online store owners the freedom to create. They can create whatever is needed to encourage customers to shop more often in their store, without the restrictions imposed by the templates. This is a great help, also for all owners who want to improve UX in their store.

E-commerce is a field that combines both commercial and scientific approaches. Success in the era of rivalry and competition is determined by the use of data, and above all by collecting it. Each decision that has an impact on the customer and his experience in the store should be based on data, not on intuition. Even if the scientific approach to online sales would not drastically increase sales, it certainly cannot worsen it. 

Until recently, collecting advanced data about your customers and their behavior on the site was the privilege of only the largest players on the market. Those who owned entire IT teams and their time was mainly devoted to data collection and processing. However, technology has moved ahead and making changes to your e-commerce business based on collected data is available to everyone. As a result, online sales leaders are companies that are able to collect data the fastest and most efficiently, transform it into useful knowledge, and then apply it to increase the conversion rate and, as a result, sales.

React Active has been attracting developers' attention since its very beginning. The perspective of writing for multiple platforms at the same time and learning React language is attractive for beginners or those trying to acquire competences in new software. The application can be created on any platform - iOS, Android or even Windows. However, the disadvantages of React Native should also be borne in mind.

What is Laravel? It is a framework for web applications. It was written in PHP and is based on the Model-View-Controller architectural pattern. Laravel's source code is released under the MIT license.

By its popularity, Laravel quickly caught up with the other frameworks already present for some time. It also turns out that two years after the uprising, it was the most-searched framework on Google. Why is it owed its success and does it mean that it can be used in any programming project? Check what it really looks like!

React Native is a JavaScript based framework. It differs from the competition by the fact that it combines the best features of hybrid and native frameworks. On the one hand, although the iOS and Android app will look different, about 70 percent of the code can be reused. React Native does not rely entirely on HTML or CSS, but allows you to write in JavaScript. Later, when compiled, it adapts to the native platform language over the React Native bridge.

Apart from PWA, React Native has revolutionized cross-platform code writing. Many well-known applications were created on this framework, such as Facebook Ads Manager, AirBnB, UberEats or even Instagram. But what influenced success?

React Native has the ability to share code in repositories and reuse multiple components. This framework is famous for the fact that once familiar with it, the developer is able to write anything, regardless of the platform. A JavaScript expert can instantly build applications in React Native.

You think about your work and you still have a question - how to increase sales? Unfortunately, like many others, there is not one correct answer. There are as many theories, as many sellers exist on the market. That is why in the jungle of information one has to find the most useful ones.

We have prepared for you a list of the 10 most effective ways on how to increase B2B sales. We hope that the advice will prove helpful and that after applying your profit will increase. However, remember that everything takes time and changes, they will not appear immediately. There is no method that will increase your company's efficiency in one day. Nevertheless, we invite you to read and draw conclusions that are right for you!

Developers do not have an easy task. A whole team of people must work when creating a normal, seemingly uncomplicated application. The creation of the final product can be delayed by several months, mainly due to constant testing and debugging. Are there tools to facilitate this process?

When arranging a company, personalizing a car or arranging an apartment, we usually look for things tailored to our individual needs. So it happens that we choose size of the furniture, or choose a special upholstery. Why are we doing this? Because we believe that tailor-made products will better meet our expectations than ready-made products that are available to everyone. So why not do the same with software in our business? Check what dedicated software is and when it is worth investing in it.

SOA architecture is a concept according to which IT systems are built for the user and the services he needs. This issue includes guidelines that define the business and IT relationship of the enterprise. Anything that can be considered a piece of software created for a functional purpose can be incorporated into the SOA architecture.