Why should you implement omnichannel in your online business? Because the internet client is picky and uses the network to meet his high expectations. He is also a buyer oriented and determined to make a specific purchase and sometimes needs only tips to direct his steps towards a specific product. Therefore, he uses many channels at the same time, because each of them brings him a different benefit. On the smartphone, he performs preliminary research, on the laptop finalizes the transaction, and in the stationary store receives the order. This is a common practice for an online consumer and his expectations should be met.