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What distinguishes the B2B system from other systems to support online activities? Its significant feature is that it is distinguished from the B2C system, which is more popular and often easier to implement. However, most of all the B2B platform, unlike other serving retail clients, has the ability to service several hundred customers who regularly make high-value orders for specific goods. Although this type of transaction is less than in the B2C store, the orders are much higher. For this reason, the specificity of sales in the B2B sector requires a suitable tool adapted to its character. So what should the best B2B system look like and what should it be like?

The age-old conundrum of every salesman is how to get a customer from the viewer. The answer is simple - using data about the user's path of movement on the store's website and the UX (User Experience) survey.

The growing e-commerce market is a force that can not be stopped. It is also a field for sellers experienced in stationary sales. Both forms of trade differ not only in the sales characteristics, but also in the type of service. Having the right knowledge and working methods is crucial for sales success. However, in the case of an online store, the right tool can tip the balance of success in favor of the seller. But do you really need extensive sales experience to set up a successful online store?

Most of the burden of transactions and servicing of e-commerce business rests on the system. He deals not only with the storage, sale, coordination of dispatch, but also with ordering payments, managing product data and customer data. That is why it is so important to choose an integrated tool that will handle both sides of the store - exhibition and facilities.

Omnichannel has come to the e-commerce industry for good. It has become the norm for every self-respecting seller. However, we should consider whether this is only a temporary trend, followed in an unknown way, or determinant of the development direction of technology companies?

Technological development over the last 10 years has been staggering. The stores still mainly consisted of stationary sales, and there were not many online store owners on the market. However, the changes that have occurred force developers to adapt to new requirements. Communication with the user must be more extensive and multi-channel. The buyer on the internet, due to the nature of shopping, needs extensive product information, the ability to compare prices or narrow the scope of the product sought. Online stores have active promotion in social channels, and users expect it. This level of communication is necessary.

Omnichannel are promotional activities carried out in various e-commerce channels. Therefore, they concern paid advertising campaigns, promotions in social media, updating offers in newsletters, writing content on the website and blog, communication carried out in mobile applications and in all other channels used by the online store.

In these activities, personalization of marketing content is the most important. They should be created in this way, regardless of where they are distributed, because it is a great way to increase user engagement and thus increase the conversion rate. And also a way to build the image of an expert in the company, which is then perceived as the one who "knows his stuff". How to introduce omnichannel into your business? 

Before you choose an e-commerce platform for your store, you need to pay attention to many of its parameters. For this purpose, it is best to answer a few questions and make the final choice based on them. What to look for and what is important when deciding on a specific type of B2B platform?

You run your online store and notice increasing increases. You have therefore created a platform that has a great interest among customers. What is the next step in company development? Certainly it may be an extension of sales to new markets, i.e. starting operations in other countries. It's a proven way to grow used by many enterprises. However, how to get on with it to start international sales succesfully?

What is the cache warming up? It's a cache memory warming process that developers use to improve website performance.

Many websites rely heavily on cache. It is a system that stores parts of a web page in high-performance mass memory. It is done to avoid loading information from low-performance systems or from parts of systems with lower bandwidth.

Cache files are present in many places when configuring the page. They can be found in processors, embedded in the database, as well as in applications such as Redis or Memcached.

Magento was published in 2015 as a newer and refined version of the e-commerce platform. There are many differences between Magento 1 and Magento 2.

What significantly wins in the optimization of mobile transactions? It is above all simplicity. This is evidenced by the results of research conducted by the Mobile eCommerce Optimizaton Initiative. They were received thanks to the initiative of cooperation of the Magneto community with PayPal, HiConversion and the eCommerce System Integrators community.

E-commerce manager, online store manager, e-commerce coordinator, or e-commerce team leader - we would be surprised by the name of the workplace a dozen or so years ago. Today, however, no one is surprised by the demand for this type of employees. In the era of rapid development of online trade, the presence of specialists who are familiar with the industry is indispensable. Online sales have changed over the last few years - from purchasing unique and hard-to-reach products in stationary stores, we have gone on to buying basic necessities with delivery to our homes. Therefore, the e-commerce industry is constantly growing and the demand for its qualified personnel is growing. What is the e-commerce manager's job and why is it needed in the company?

Omnichannel in e-commerce is already an industry standard. If you want to run a shop that is modern and will offer the customer the service you expect, sales and multi-channel promotion is obligatory.

In the field of open source search engines, SOLR and Elasticsearch are the leaders. Their common feature is Lucene - the software on which both search engines are based. There are a lot of differences, so the choice between them must be subjective. To choose correctly, you need to be aware of your needs and to match them with the right search engine.

You know that in America as many as 95% of society has a mobile phone? What's more, they are the most popular devices for shopping online. Such data has been made available by the Pew Research Center research center. 

Most commercial transactions take place during the holiday season. In 2018, record sales were recorded using mobile devices. It also turns out that as many as one in five Americans use the Internet only via a smartphone, without having a home broadband connection at all.

Similar trends can be observed in Poland. That is why it is worth taking a closer look at the revolution in online trading, which will happen soon. Meet 6 leading trends in e-commerce.

What is the most important for every online store? It is primarily the sale of the assortment and increase in profits. Each seller depends on increasing the visibility of the site, increasing traffic on it, which will ultimately result in conversions in the form of shopping by customers. How to optimize conversions in the online store to guarantee the expected results? Check what methods are worth applying in your business and learn about best practices in optimizing the conversion rate in e-commerce in 2019.

PIM, or Product Information Management, is a system that will automatically manage your product information. The process consists in establishing a connection with an external product database. It means downloading data to your products prepared by an external company or community. The main benefit for you is to save time and gain complex and error-free product data. If you have a wide range of products and carry out frequent changes in the assortment - PIM is the solution for you.

What from the user's perspective is one of the most important determinants of a positive website rating? In addition to responsiveness, it is primarily the speed of its charging. It is particularly important in the case of mobile devices, which are increasingly used by users when browsing, for example, online stores. When you bet on Progressive Web Apps (PWA), you are guaranteed a good website appearance and creating the same experience in using the website regardless of the device from which your recipient enters. However, how can you make your website highly ranked in search results and what to do to be optimized for SEO, but above all - for Googlebots?

The cooperation between the agency and the client has many points of contact, which must be established at the very beginning of taking action. One of the most important issues to be discussed is the settlement method. It should be chosen so that each side satisfied. Otherwise it will affect the effectiveness of the whole cooperation.

How to choose the right solution? When you’re valuing websites and the e-commerce systems, you can base on the two most popular methods: fixed-price or hourly settlement (time !$#amp#$! material). Nothing is perfect so each of these methods has its own advantages and disadvantages. When you decide on one of them you have to remember that a specific choice will involve a specific method of project implementation. Which model should you choose? Check what is going to be the most suitable for you.

You have decided to change and use Magento 2. However, you are wondering which version to choose? The Magento platform is available in two versions - Magento 2 Enterprise Edition (also known as Magento Commerce) and Magento 2 Community (in the Open Source version). The license for the first version is relatively expensive, while the second version is free. Which one to choose to run your business? Check the differences between them out and choose the version that suits your needs.

The Internet has changed beyond recognition in the last 10 years. Along with the constantly growing number of websites and companies that are starting to appear on the Internet, the standard of their appearance, content they contain and above all speed of operation and reliability increases. Unfortunately, a slowly loading page or seeing only a message with an error strongly discourages to its owner, creating a conviction that if he does not care about his own website, he will certainly not care about the client either. It is in the interest of every entrepreneur to ensure that his website stays up to date with trends and standards.