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In modern e-commerce, customers prefer brands that offer unique and consistent experiences regardless of the device they use their services on and attach more importance to them. This means that it does not matter if you choose a smartphone or a desktop computer because the experience you get when using the online store is the same. This is important because, if you follow the customer's buying process closely, you will find that he often uses different devices before making the final purchase decision.

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Zarządzanie transferem plików z systemu do systemu we współpracy z zewnętrznymi partnerami to dla dużych firm stała praktyka. Potocznie nazywa się to transferem B2B. Widocznym trendem wśród menadżerów i prezesów firm jest teraz centralizowanie wysiłków działów IT wokół konkretnych platform. Działy te starają się znaleźć sposób, aby kumulować wszystkie transfery plików B2B w jednym miejscu. Tak, by móc zwiększyć nad nimi kontrolę.

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The management of file transfers from a system to the system in collaboration with external partners is a common practice for large enterprises. This is commonly referred to as B2B transmission. A visible trend among corporate executives and company presidents is centralizing the efforts of IT departments on specific platforms. These departments are trying to find a way to consolidate all B2B file transfers into one place. In order to be able to increase control over them.

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Growing customer expectations, the rapid development of the e-commerce market, constant monitoring of competition trends, presence in different communication channels and building the commitment of the recipients. All this means that if you want to stabilize your business and make it more efficient the latest technologies and news in the online distribution industry must be familiar to you.

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An incorrectly designed online store that does not consider the user's needs is one of the most common reasons for a low conversion rate. These needs mostly regard usability and easy, intuitive website. All that is User Experience or UX. How to make UX better on your online store? Below you will find 8 tips that will inspire you and show you how to increase the sales.

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Undoubtedly, mobile applications have a perfect UX (user experience), but they also have their limits from a business perspective. The Progressive Web App not only lets them go, but it also creates new habits among users. So what's better for e-commerce, PWA or mobile applications?

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Monolith architecture
The architecture of the monolith is the basis of many existing e-commerce services in both the B2B and B2C sectors. After some time, it is difficult to update such monoliths according to the new business model, and sometimes it is difficult to effectively manage them. How do to solve this problem? Microservices may turn out to be the answer.
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The fashion e-commerce industry is very popular with all fashion representatives. And how do recipients look for the latest collections, styling, and clothing ideas from fashion designers around the world? Of course with smartphones. However, for fashion brands, the conversion rate on mobile devices is usually lower than for desktop users. For this reason, it is extremely important for this industry to adapt their websites to mobile phones and tablets.

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What is Pimcore and what can you do with it?
The Product Information Management (PIM) system is mostly implemented using a business application. It permits the management of multiple product information channels so that they can be accessed in one place without having to repeatedly insert data into different IT systems.
Pimcore is often used to implement PIM projects and content management systems (CMS) in e-commerce. It is a powerful and universal platform, the best software on the market for product data management systems. If you choose to implement Pimcore, it makes sense to establish additional plug-ins that permit integration, better workflow, and facilitate many other activities. Check out the list of Pimcore additions and find out which one is best for you.
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Do changes in Google algorithms always make our lives more difficult? If you constantly think about the positioning of your website, you surely have asked yourself this question multiple times. Each Google algorithms update carries a number of changes to which you need to adjust. At the end of July 2018 Google launched an update to the Pagespeed algorithm and marked it as an important ranking factor in mobile search engines, another change took place in November 2018, based on the rating on the Lighthouse engine. It resulted in a notable decrease in the organic search results of many e-commerce sites. See why this happened and what to do to prevent this from happening at home. The updated Pagespeed algorithm "rewards" high-speed, mobile-optimized websites. This means that thanks to the fact that the website operates faster, e.g. on a smartphone, it is positioned higher in the search engine ranking. Until now, website speed was treated only as a recommendation, but after the July update, it became a full-fledged factor determining the site's place in the ranking of mobile search engines.

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More and more entrepreneurs express interest in the Progressive Web App for their stores. Often, however, they have doubts about PWA's rate of return on investment.
The objections result from differences in the conversion rate for desktops and mobile devices. It is a cause of uncertainty of success between people who choose to build a PWA website for their store.
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Progressive Web App is used bot only by a commercial director but also the owner of a small online store. That's why regardless of the business you are in and on what scale you sell, it's a good idea to read the 10 benefits stemming from the implementation of PWA Magento Studio.

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Progressive Web App is one of the latest trends in building websites and is especially helpful with online stores. That's why since Magento 2 appeared this topic is very popular within developers circles.

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Progressive Web App to jeden z ostatnich trendów w budowaniu stron internetowych. W szczególności doskonale sprawdza się w sklepach online. Dlatego, od czasu kiedy pojawiła się platforma e-commerce Magento 2, temat ten jest tak chętnie poruszany w kręgach deweloperskich.

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How has trade developed over the past few years? Most people do not use cash nowadays, which is why the vendors have purchased credit card terminals. Stores compete with creative advertisements, promotions, and unique offers. However, the biggest revolution concerns the place of trade. More and more stores need a website to be noticed on the market in the first place. Similarly, as many entrepreneurs take their first steps, invest only in e-commerce, instead of opening a traditional store.

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Popularność platform B2B z roku na rok rośnie coraz bardziej. Firmy przeprowadzające transakcje z innymi przedsiębiorstwami szukają rozwiązań zautomatyzowanych i opartych na stronach www. Wszystko to po to, aby pracować wydajniej i z mniejszym nakładem kosztów, a także, by powiększać pulę zadowolonych klientów.

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The popularity of B2B platforms is constantly growing. Companies that deal with other businesses are searching for automated solutions based on websites. All this is to make their work more efficient, less expensive and to expand the group of satisfied customers.

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The year 2018 confirmed that mobile devices are mostly used for online purchases. According to the Adobe Analytics Holiday 2018 report, as much as 30 percent of network traffic generated by mobile devices was associated with online shopping. Nonetheless, many sellers still have a problem with encouraging their clients to make purchases online. Is there a remedy for it?
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Dlaczego kooperacja pomiędzy firmami różni się od współpracy z klientem indywidualnym? Transakcje sklepów B2B często wymagają bardziej skomplikowanych rozwiązań biznesowych niż w przypadku relacji B2C. Wykorzystywane platformy e-commerce muszą być odpowiednio przygotowane do przyjmowania złożonych zamówień, dbania o komfort użytkowania strony (User Experience), do obsługi rachunkowości, fakturowania i przechowywania danych. Czasem platformy B2B integruje się z systemami innych podmiotów, w tym dostawców i partnerów logistycznych. Pozwala to na efektywne zarządzanie zakupami, magazynowaniem i dystrybucją asortymentu.

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Why does cooperation between companies differ from cooperation with an individual client? B2B store transactions often require a more elaborate business solution than in the case of B2C. The e-commerce platforms adopted must be appropriately prepared to accept complex orders, care for user experience, accounting, invoicing and data storage. Sometimes B2B platforms unite with the systems of other entities, including suppliers and logistics partners. This allows for effective management of the purchase, storage, and distribution of the assortment.

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