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The year 2018 confirmed that mobile devices are mostly used for online purchases. According to the Adobe Analytics Holiday 2018 report, as much as 30 percent of network traffic generated by mobile devices was associated with online shopping. Nonetheless, many sellers still have a problem with encouraging their clients to make purchases online. Is there a remedy for it?
Pwa
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Rok 2018 potwierdził, że urządzenia mobilne w dużej części wykorzystywane są do zakupów internetowych. Według raportu Adobe Analytics Holiday w roku 2018 aż 30 procent ruchu sieciowego z urządzeń mobilnych dotyczyło zakupów w sieci. Mimo to wielu sprzedawców wciąż ma problem z zachęceniem swoich klientów do dokonywania zakupów przez internet. Czy istnieje na to recepta?

15 stycznia 2019 Magento Studio ogłosiło start Progressive Web Applications (PWA), czyli zespołu narzędzi, które posłużą sprzedawcom w stworzeniu idealnego sklepu internetowego bez specjalistycznej wiedzy. Ułatwią one zwiększenie współczynnika sprzedaży u osób odwiedzających za sklep on-line oraz pomogą zbudować go na kształt aplikacji mobilnej. W pakiecie są również dodatki do Adobe Experience Cloud, które pomogą stworzyć witrynę spersonalizowaną i dopasowaną do potrzeb sprzedawcy.

Pwa

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Dlaczego kooperacja pomiędzy firmami różni się od współpracy z klientem indywidualnym? Transakcje sklepów B2B często wymagają bardziej skomplikowanych rozwiązań biznesowych niż w przypadku relacji B2C. Wykorzystywane platformy e-commerce muszą być odpowiednio przygotowane do przyjmowania złożonych zamówień, dbania o komfort użytkowania strony (User Experience), do obsługi rachunkowości, fakturowania i przechowywania danych. Czasem platformy B2B integruje się z systemami innych podmiotów, w tym dostawców i partnerów logistycznych. Pozwala to na efektywne zarządzanie zakupami, magazynowaniem i dystrybucją asortymentu.

Magento

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Why does cooperation between companies differ from cooperation with an individual client? B2B store transactions often require a more elaborate business solution than in the case of B2C. The e-commerce platforms adopted must be appropriately prepared to accept complex orders, care for user experience, accounting, invoicing and data storage. Sometimes B2B platforms unite with the systems of other entities, including suppliers and logistics partners. This allows for effective management of the purchase, storage, and distribution of the assortment.

Magento 

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The Chamber Of Electronic Economy represents and supports the interests of companies related to the electronic economy market in Poland. Joining the Chamber is a natural step on the way to company development and willingness to participate in the most important decisions regarding the Polish e-commerce market.

Global4Net członkiem Izby Gospodarki Elektornicznej

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There is a lot of energy in the Global4Net team after the holiday break and we are definitely ready for New Year's challenges, but let's stop for a minute to see what has happened in the company throughout 2018. We'd like to invite you to read this short summary.

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Today, Magento officially announced the release of Magento 2.3. The decision is quite unexpected because the original date of the release of the stable version in October at Magento Live Barcelona was determined for the first quarter of 2019. Many companies have been waiting for the official release of version 2.3 to migrate shops from version 1.9 because of the significant change planned in the system's architecture. Is it a good idea to implement the new version 2.3?

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W październiku odbyło się Magento Live Barcelona największe wydarzenie związane z Magento w Europie, na którym nie zabrakło również przedstawicieli Global4Net. Jak na największe tego typu wydarzenie przystało znalazło się tam wiele ciekawych prezentacji. Tematem, który budził jednak największe emocje było wydanie nowej wersji Magento 2.3. Należy zaznaczyć, iż będzie to pierwsza nowo wydana wersja systemu od czasu przejęcia Magento przez Adobe. Czego zatem można spodziewać się po nowej wersji?

Magento 2.3

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In October, Magento Live Barcelona hosted the largest Magento event in Europe and the representatives of Global4Net had the pleasure to be there. Numerous interesting presentations were performed. However, the most exciting topic was the release of the new version of Magento 2.3. It should be noted that this will be the first new version of the system since the acquisition of Magento by Adobe. So what can you expect from the new version?

Magento 2.3

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Within half a year, criminals placed malicious scripts in over 7,000 stores based on the Magento engine. As a result of this practice, hackers stole customers’ credit card data, gaining access to their bank accounts.

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Magento officially announced the end date of support for Magento 1. Bearing in mind that many companies actively used Magento version 1, the official Magento support was systematically prolonged, but ultimately the company decided to publish the official end date of the support.

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SAP is software for enterprises designed to manage such aspects of e-commerce as various business operations and relationships between companies and clients. Although SAP systems are most often used by large companies, there are software solutions designed for small enterprises as well. There are of course appropriate extensions that simplify the integration of Magento 2 SAP.

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There is a chance that your Magento store is not yet ready for GDPR, if you are still not sure how to approach this problem, you've come to the right place. In this post, we compare the two robust extensions that allow the implementation of the GDPR in Magento created by Amasty and Aheadworks.

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The Internet of Things is a concept that has been established for several years in the consciousness of B2C stores. Even the use of beacons allows you to generate a unique shopping experience, such as illuminated shelves to locate the item you are looking for in a stationary store. Offline is increasingly connected to online, and the Internet of Things (IoT) supports this phenomenon. The B2B sector is also increasingly looking at the Internet of Things.

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One of the best e-commerce platforms - Magento decided to immensely enlarge its presence within B2B sales. Along with the new version 2.2 the platform is going to make the digital transition easier for producers and distributors, often covering complicated business rules and transactions and integrations with external ERP systems.

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More and more companies are selling products simultaneously in the B2B and B2C channels to increase sales and their market shares. Companies that produce goods or sell it in larger quantities can benefit from economies of scale and generate huge margins sold directly to consumers, not just to companies with a wholesale discount.

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It’s not a secret that eCommerce is the basis of B2B strategy. From growing income to increased satisfaction and client’s loyalty, companies see a chance for growth thanks to digital channels.

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Customer expectations are constantly growing, regardless of the industry in which the company operates. B2B companies must undergo digital transformation to stay on the market. If you do not offer a better web interface, mobile or conversational, your customers will look for a provider who does.

Trzy piorytety w mobilnej strategii B2B

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The time needed to find a product is a key variable of a well-designed B2B system. An effective search engine can and usually is a key factor for its proper operation. Through proper preparation should ensure easy and quick access to products for contractors. What factors influence the fact that the search engine fulfills its role?

Wyszukiwarka dla systemu B2B

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Even though Magento is very popular and used widely, it still is one of the most complicated platforms to implement. Therefore, its implementation should be properly planned and carried out accordingly, in a way that the process will go smoothly and with no problems. Typical Magento implementation can be divided into a few stages.

Proces Wdrożenia Magento

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