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There is no doubt that the COVID-19 pandemic has changed the general order of things and has forced us to form new habits. Due to the closing of stationary stores, the burden of shopping transactions has shifted to online stores. This situation forced some changes to be made by sellers. E-commerce has quickly evolved from an alternative to coercion for many recipients. The new normality quickly took its toll and forced entrepreneurs to act. How did they deal with it?

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Convincing customers into the brand and making them loyal buyers is not easy. First, you need a predictable and repeatable strategy to encourage them to buy again. And this is where loyalty programs for customers appear. If you manage your activities properly, you will not only gain dedicated customers, but also maintain a flawless image of the brand. How to do it?

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What is Symfony? This is a framework developed by Sensio Labs in 2011. Based on PHP language. It has been released under a free software license. So in this case, you can modify, copy, share, and even sell it after the changes. However, what is important in Symfony is the fact that it is easy to use, installed on most platforms, and also that it uses the object-oriented programming model. However, easy operation is not the only advantage of this framework. It brings a number of other benefits. Find out what you can get by betting on Symfony!

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Do you run your online store and monitor user behavior from time to time? Does it happen that some of them view your products, add them to the cart, but do not complete the transaction? Or maybe it turns out that after entering a given product category, they immediately leave the site? Wondering why is this happening? Analyze the entire page to find the source of the problem. From its appearance, through the posted content, to the way of making purchases. It is also worth considering what pleases your customers in addition to the products they are looking for. How to find it out? Get to know our guide to UX audit and learn how to develop the potential of your website thanks to it!

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Full-text search Apache Solr is currently an extremely popular technology implemented and developed by programmers. Many global giants use it - including Adobe, Apple, Disney, Netflix, and Instagram, as well as NASA and the US Department of Homeland Security services. What makes Apache Solr so popular? See how it works and how you can use the potential of this tool!

Apache Solr

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Implementation of projects based on agile methodologies consistent with the Agile manifesto is a popular practice recently. This type of solution is just Agile Scrum - the framework, which is a design skeleton, containing a set of rules and appropriate attitudes that improve the quality of work on the project and the whole team. What exactly is it and in which cases is it worth using? You will learn later in the article!

Agile Scrum

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IT services are very popular on the market. Virtually no entrepreneur can run his business without using IT solutions. Creating websites, programming and building applications are services that allow you to have your own business card website, use dedicated software and offer your clients convenient applications that allow you to use the services of the company without leaving home. What role does software house play in the process of creating all these solutions, what is it and what does it specialize in? Check what this, still enigmatic, concept means!

Software House

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In times of constant rush, it is extremely important to quickly find information that interests us. Regardless of the topic, everyone wants an answer at their fingertips. Search is particularly important in the online environment and in the very process of creating IT tools. Regardless of the language in which the application is created, it usually has a huge amount of saved data. You need to search them to find the right ones. Therefore, the order of the steps performed and the very structure of the record are important. ElasticSearch is a facilitation for the entire search process. Check what exactly it is and why it's good to use it!

Elastic Search

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Competitive prices don't always matter in trade. Stores can encourage customers to buy products with exceptional customer service or product quality. How does it look in e-commerce? If there is no physical service, it must be replaced by a comfortable and responsive interface, and due to the lack of tangible quality verification, a sophisticated product information system should be built.

 

So you should ask yourself - does my e-commerce business meet the expectations of a potential customer? If not - what can I do to keep up or outperform the competition?

 

The modern buyer is a demanding customer to whom the sales strategy and special offers should be adjusted. The flexible Magento platform comes with help. No matter if you run B2B or B2C business - transformation is advisable if you require a reliable and solid base for your store.

Magento platform

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What is a startup?

The term startup has recently been found in the dictionary of Polish entrepreneurs. It means a company created to find a specific business model. The main goal is to achieve rapid financial success and to discover the market for the development of your product. After learning these general guidelines, questions may arise. Which industry is the best to start and is the game worth the effort at all?

Startup

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Elektromag.pl is one of the largest Polish online stores with indoor and outdoor lighting. On the website you can also find inspiration and unusual solutions perfect for even the most demanding customers.

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What is the main distinguishing feature of Magento Commerce? It is certainly a community creating a peculiar ecosystem, consisting of partners and programmers who support and constantly expand the sales platform. Thanks to this configuration of work, the tool is developed with new functions, and the originators themselves can be called the driving force of innovation, because it is often on their initiative that plans to introduce further solutions appear, significantly facilitating work in online sales.

  

One of the innovators can certainly include Accorin - a branch of Riddle & Bloom and Magento Business Solution Partner, which offers a full range of services with headquaters in Boston, USA. How do they work? They used their talents primarily to develop new approval options for their workflow B2B customers, while meeting the common requirements for all purchases in the B2B sector.

Magento

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Although e-commerce is still not a huge part of overall retail sales, online shopping is becoming more and more popular. Both among business clients and consumers. In the current situation, when it is recommended to be at home, traders are especially trying to take care of their online sales. If you are concerned about this issue or you just want to learn how to improve your way of working in e-commerce, learn about 15 facts that influence the strategy of conducting online activities in 2020. We present interesting statistics on how and how many people and companies buy online. We also show what trends in e-commerce we can expect in the future!

E-commerce in 2020

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E-commerce is a constantly growing sales branch. It brings better and better sales results every year. This is due to the development of technology responsible for customer service on the internet, but also thanks to the thriving and motivated entrepreneurs who care about their sites. E-commerce is still not ahead of traditional sales, but it is a big part of commerce. In 2019, holiday online sales reached $ 138 billion (Forrester, 2019 US Online Holiday Sales: Retailers, Buckle Up For A Strong Season). This number represents a 12.7% increase year-on-year. As much as 58% of network traffic in online shopping comes from mobile devices, but still only 36% of sales are finalized on phones and tablets (Adobe, 2019 Holiday Shopping Trends). As a result of the pace of changes in e-commerce, sellers do not always have the opportunity to prepare in time. For this reason, it is worth following the latest trends to keep up to date!

E-commerce in 2020

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Amazon Business in the world of e-commerce B2B (business to business) is an absolute phenomenon. Their sales increased from $ 1 billion to $ 10 billion in just three years. Their success is so spectacular and the popularity so high that over 70% of business buyers use it to check products and prices. It is therefore understandable that a significant proportion of B2B companies are deciding to move their stores to the Amazon platform. Still, there are more and more companies that are choosing to build their own B2B platforms. The demand for this type of services is growing and market technologies are becoming more available. Why is this happening? What do tailored B2B markets offer?

Market B2B

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Great ideas are often born during brainstorming. Similarly, with large enterprises that arise by joining forces of two or more giants. Using this type of experience, two significant IT companies have decided to follow in the footsteps of success - Magento Innovations Lab is expanding its existing partnership with Amazon Web Services. Going beyond cooperation in cloud solutions, it enlarges the ranks of developer communities. The company emphasizes the great joy of being able to invite programmers and partners to collaborate to create new Magento opportunities by combining AWS innovations with Innovation Labs proposals.

Magento Innovation Lab - AWS

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Formerly augmented reality (AR) and artificial intelligence (AI) were unreachable as useful technologies because they were too futuristic and underdeveloped. But this time is over. Technology has changed and now we can see how its impact shifts us towards fluid, fast, engaging and personalized experiences.

E-Commerce trends in 2020

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B2B sales have been growing in strength over recent years. This is an important branch of business in which the development of the company is constantly investing its resources. What does it consist of? B2B sales, or business to business, are sales between two companies. Most often it is done with the help of sales representatives who present the company's offer to the representatives of the other enterprise. In many respects, it differs from B2C (business to customer) sales, i.e. consumer sales. First of all, it seems that this is a type of sales in which purchasing decisions are much more thought-out and rational. However, is this always the case? Get to know 15 interesting facts about B2B sales that will surely surprise you!

B2B Sales

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Creating a good and useful application is in the interest of both the team of developers and stakeholders. There is no single recipe for success or golden rules to ensure positive results. However, you can certainly do everything in the power of the team to refine the design in the smallest details. You can be sure of one thing - you can never have too many tests. After all, how else does the application work properly if its functioning is not checked in real conditions?

Quality Assurance and Quality Control - testing process

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The e-commerce industry, although it may seem simple, is a rather complicated way to earn money. There are many things to consider when running a business in this industry. Assortment management, shipping costs, dealing with fraud, sales tax, customer acquisition and retention - the list goes on.

  

Bad e-commerce practices, such as complex payments or poor fraud management that blocks real customers, can easily sneak into processes and ruin a long and arduously earned reputation. Therefore, it is important to perform regular diagnostics to detect these errors. Without preventive measures, they can be harmful to business and image. We will present tips that can help you keep profit in your company and eliminate the factors that kill e-commerce sales.

E-commerce sales

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