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What is MDM? The English abbreviation is Master Data Management. According to Garnter's definition, it is a complex concept, based on technology, in which business and IT work together inseparably, ensuring uniformity, accuracy, semantic consistency, efficient management and responsibility for common resources of master data in the enterprise.

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How to explain what Akeneo Pim is? A company employee used a perfect analogy, comparing the system to a TV remote control. Sounds puzzling? Definitely yes! However, this is really a perfect analogy.

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What distinguishes you from the competition the most? It does not necessarily have to be a unique product. Above all, it is a unique customer experience that you offer him during contact with your online store. So whether you are a manufacturer, distributor, wholesaler or retailer, it is the positive online experience that translates into the profitability of your business. A customer-oriented approach is particularly important in the B2B sector. Because most often such transactions and meetings must take place where and when the client wants.

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The global COVID-19 pandemic has left its mark on the world of business. The numerous limitations faced by business owners have particularly emphasized the special importance of digital space in the modern economy. Thanks to streamlined processes, sellers can quickly and efficiently adapt to new market conditions. Therefore, they easily modify the strategies operating so far and do not abandon the overriding goal, which is to meet the needs and expectations of their customers. To make it easier for them, Magento Commerce rushes to help you in difficult times of limited resources.

 

What's new in Magento?

If you run your own business, making your customers happy is certainly your priority. So you invest in the right tools, design interesting shopping experiences, and take care of the high value of the products offered. All other brands in the world work similarly. Both small businesses and large organizations are constantly looking for ways to deliver rich content and relevant shopping experiences to their audiences. Of course, this is of particular importance in the online sphere, where direct contact with the customer is very limited. So you have to look for other ways to build a relationship with the client than personal charm. To make it easier for you, Magento has prepared a great solution for its recipients.

 

One of the most important issues is launching a website dedicated to business acceleration. It includes a wealth of best practice tips and resources from across the global ecosystem to help retailers survive this unquestionably difficult period and achieve their intended success.

 

The new, improved version of Magento Commerce introduces features that improve various possibilities, including taking care of the safety and efficiency of e-commerce businesses. Thanks to them, sellers are able to achieve profits, but also provide their customers with an extraordinary shopping experience. This is an especially important issue in these uncertain times. It is worth observing it carefully and reacting to rapidly changing sales conditions around the world.

 

What new functionalities appear in Magento Commerce 2.3.5?

Among the introduced changes, it is worth focusing on those that bring the greatest results when working with the customer of the store. Therefore, if you are the recipient of the Magento Commerce offer, you get:

 

  • The ability to work with artificial intelligence. It will help you develop your e-business more effectively. By integrating Adobe Sensei with the new Product Recommendations feature, the process of delivering a more relevant experience to your customers during their shopping journey in your store has been automated. You can choose the products directly for the user and easily place them in the right place to be sure that he will pay attention to them.
  • The ability to offer more efficient content creation and reuse across a wide variety of sites. You can do it with the help of the Website Builder. This is where you will find templates in which you can save previously created content and their layouts. Thanks to this, you will save time and resources on creating new descriptions from scratch. You can use templates to quickly launch new pages or to create additional localized sites without having to write everything from scratch. Moreover, as companies put more effort into communicating with their customers during a pandemic to inform them of the COVID-19 transaction status, templates allow you to quickly create a basic structure suitable for each of your brands, save it, and then use in the indicated place. Of course, each template of this type can be customized according to your brand's visual identity.
  • Access to the Amazon Sales Channel extension for a faster and easier onboarding process. In addition to the new user interface with a modern design that guarantees readability and clarity of website navigation, you get the option of linking your Magento store with an Amazon seller account. This operation is also extremely easy and you can certainly cope with it without much experience in configuring this type of settings.

 

You can download the new version of Magento Commerce extensions from the Magento Marketplace. You can find the user manual on the service provider's website in the User's Guide. Remember that the new scenario deployment process for Magento Commerce is hosted in a cloud infrastructure. In the new version, all basic payments except PayPal have also been withdrawn. If you want to learn more about the functioning of Magento Commerce 2.3.5., Please contact us - we will certainly help you dispel any doubts!

Companies present on the Internet are constantly looking for solutions that will help them stand out above their competition and guarantee their customers the best possible experience in contact with their brand. Today, it is an issue that comes to the fore in particular, because sellers must adapt to the needs of recipients as much as possible, empathize with their situation and meet their expectations with the products offered and thanks to the friendly message of the entire brand. How does Magento Commerce help in achieving this goal?

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There is no efficient work without the right tools. This principle works in every field - from the construction industry to the office industry. So it is the same with the actions of developers. Their work will not be successful without the right tools, which in this case are programs enabling the creation of, for example, internet applications. There is a whole range of solutions of this type that the programmer chooses according to the style of his work. One technology worth paying attention to is a JavaScript library called Vue.js. What is it for and why is it gaining in importance in the programmer's work? Find out from our post!

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If you're into app development, you've come across React JS. Although it is not a typical framework, it offers many possibilities, thanks to which it has gained in popularity in recent times. Many well-known and respected websites have decided to implement it. The audience includes, among others Netflix, Facebook, Instagram, Pinterest and Skype. See what React JS has to offer and find out why it has so many followers!

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E-learning has become popular in the last few years. More platforms for learning, for example, foreign languages, are springing up like mushrooms, offering certified courses in various fields and other opportunities for people who want to gain new qualifications. E-leraning platforms began to enjoy particular popularity during the corona virus pandemic, when, forced to stay at home, we were looking for solutions to use excess free time. This experience has shown us that the future is on the Internet and certain areas of business will certainly find their permanent space there. One of them is the sphere of education, so it's worth taking a look at the best e-learning platforms that can be used for online courses. If you are interested in running your own training, you are active in marketing and want to share your experience or you are a trainer and dream of opening your own business, see what tool in the form of an e-learning platform to choose!

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Let's start with what the business process is all about. It is an ordered sequence of activities that serve to satisfy the needs of the process client, i.e. its recipient. Adequate resources are needed to implement all kinds of processes. In order to talk about the complete process, it is also worth specifying the concepts that help to visualize the whole phenomenon. These include the process map, i.e. the method of showing the relationship between processes or its elements. Thanks to it, we can test the efficiency of the process itself. The concept of a business model, which is used to illustrate the functioning of the process, is also important. In turn, the prototype is already a full, parameterized model of processes that can be used to conduct simulations and to create tools supporting implementation.

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Mirat.eu is one of the largest online stores on the Polish market with a wide range of unique home and office furniture, as well as accessories and decorations.

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Appropriate preparation is essential before making any kind of changes. It is for this purpose that the pre-implementation analysis was created. It is a document that contains all information regarding the implementation of a new system in an organization. This can be, for example, the integration of the ERP system in e-commerce activities. This document accumulates the temporal characteristics of the company, plans and assumptions for the future. It is an azimuth for further development for employees and a signpost on the way to the new system.

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PIM - what is it?

Before we go any further, it is worth citing the definition of PIM. The shortcut extension is Personal Information Manager, that is, product information management. It refers to the processing of all data, content and other materials necessary to market and sell products. PIM also provides the ability to create high-quality data for internal use and for multi-channel distribution. To understand exactly what product information management is, you need to take a closer look at its individual functions and applications.

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The cascade model has become a permanent feature of many companies, not necessarily only in the IT industry. It is the most popular and used method of project management and it is not surprising why, once you understand how simple and effective this system is.

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Have you ever had an idea to change your industry? Analytical interests are not a typical answer of a person asked about special abilities. It is also not a profession that you can just be born with. However, the demand for business analysts is not declining.

 

As the technological branch of the labor market expands, the demand for business analysts will also increase. People from different schools and with different education can try their hand, because the main feature required will be the identification of customer needs in order to solve business problems. The more companies focused on growth and success in the market, the greater the demand for analysts. People with not only observation skills, but also communication skills. The most important thing, however, will be the will to acquire knowledge and develop skills.

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What characterizes the functioning of the entire Internet? First of all, it is constantly changing. Algorithms in search engines are being updated, trends in website design, as well as methods of searching for information and many other factors are changing. However, there is one thing that does not change - the fact that only good websites rank high in search results and thus gain more visitors. Being ranked high in the search engine is a priority when doing online business. Search engines are the first pages of the web that users visit. Their mission is therefore to show visitors websites of the highest quality and best suited to the search term. So there is no better way to increase traffic to your website than by meeting these criteria. How can this be done?

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Software development is much like composing music. Each part of the application should be written with attention to details and meet the needs of the user. Like any instrument in an orchestra, it should flawlessly play its part to become the whole piece that will delight the listener.

 

This metaphor is not accidental, because we will discuss Symfony software in this article. Nowadays, 82% of all websites are created in the PHP programming language. Sites can be based on either pure PHP or one of its frameworks. It all depends on the level of sophistication of the application, the time frame of the project, team experience and many other factors.

 

Symfony comes third in the popularity ranking, just behind Laravel and Codelginter. This framework is widely praised in the programming environment, where experts share many positive opinions about it. Why?

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Any entrepreneur who has success on his account, when asked about what is most important in running a business, will answer the same thing - a good business model. In other words, a development plan based on a specific strategy. So what is Business Model Canvas? It is a template that helps organize data that will later be used to create a business model. Why is it important to create it?

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Contemporary businesses are definitely different from those we knew only a few years ago. Today you don't need a taxi fleet to provide transport services. You also don't have to open a hotel to welcome customers under your roof. Various companies use this type of innovative business models, including Uber and Airbnb, as you guessed. A similar situation occurs in the field of sales. Today, if you want to sell online, you don't even need to have your own goods in stock, all you have to do is use the dropshipping method, such as the Alibaba website.

 

These types of business models were created to facilitate the conduct of many activities. They provide a variety of values, hence a lot of people use their solutions. Discover 10 inspiring business models and see if one of them is right for you!

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What is the implementation methodology? This is nothing more than a way to organize an IT project. It enables the optimal implementation of the entire project, taking into account its most important aspects. It is worth emphasizing that in the case of software for companies, it is necessary that all technical assumptions go hand in hand with business assumptions and match their needs. For this reason, two methodological approaches to the project were created - the traditional ones called Waterfall, i.e. the cascade methodology and the agile approach, including, for example, the Scrum framework. How do the individual methodologies differ from each other and which and in what circumstances should you choose? We advise.

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The sales platform is the most important in running an online business, especially in the case of e-commerce. It is thanks to it that you sell your goods, acquire customers and develop the entire enterprise. Without a proper sales service, it is not possible to run a fully online business.

 

A properly designed sales platform responds to dynamically changing customer needs. Its purpose is not only to present and sell the assortment, but also to guarantee users satisfaction with their purchases and encourage to make them again. It is thanks to the intuitive, simple and user-friendly platform that disposable customers become systematic, who will be happy to recommend the store to their friends. For this reason, from the very beginning of setting up the website, you need to pay attention to its appropriate adaptation. On the other hand, in the case of modernizing an existing platform, it is worth taking a look at the functions that will make shopping and all related operation much easier than before.

 

We used these types of strategies while working on the ŚWIATŁOLUX platform. First of all, we focused on adding new functionalities that facilitate navigation and orientation in the company's assortment from the customer's perspective, and guarantee the website owners a fully modern and profitable platform. See what the implemented changes are and what are the effects of our work!

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