The first impression is the most important – on a date, or in business – it decides whether we succeed in appealing to the client or we fail. Particularly in e-Commerce, the first impression is even more vital than in the traditional trade. After all, it is incredibly easy to discourage a customer by leaving a small detail unchecked. One click on the “backspace” button divides our customer from leaving our website and going to the competition. Consequently, every software house should employ a graphic designer to prevent this from happening. In Global4Net it’s Monika Chojnicka who guards the quality of the first impression. In this article, she’ll tell us how to create a website that will both mesmerize the customer and won’t cause problems to the developers.

role of the graphic designer

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