PWA

Undoubtedly, mobile applications have a perfect UX (user experience), but they also have their limits from a business perspective. The Progressive Web App not only lets them go, but it also creates new habits among users. So what's better for e-commerce, PWA or mobile applications?

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The fashion e-commerce industry is very popular with all fashion representatives. And how do recipients look for the latest collections, styling, and clothing ideas from fashion designers around the world? Of course with smartphones. However, for fashion brands, the conversion rate on mobile devices is usually lower than for desktop users. For this reason, it is extremely important for this industry to adapt their websites to mobile phones and tablets.

pwa fashion

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More and more entrepreneurs express interest in the Progressive Web App for their stores. Often, however, they have doubts about PWA's rate of return on investment.
The objections result from differences in the conversion rate for desktops and mobile devices. It is a cause of uncertainty of success between people who choose to build a PWA website for their store.
PWA investment
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Progressive Web App is used bot only by a commercial director but also the owner of a small online store. That's why regardless of the business you are in and on what scale you sell, it's a good idea to read the 10 benefits stemming from the implementation of PWA Magento Studio.

10 benefits

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Progressive Web App is one of the latest trends in building websites and is especially helpful with online stores. That's why since Magento 2 appeared this topic is very popular within developers circles.

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The year 2018 confirmed that mobile devices are mostly used for online purchases. According to the Adobe Analytics Holiday 2018 report, as much as 30 percent of network traffic generated by mobile devices was associated with online shopping. Nonetheless, many sellers still have a problem with encouraging their clients to make purchases online. Is there a remedy for it?
Pwa
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PWA Magento Studio

Magento is slowly becoming an application supporting Progressive Web App (PWA), first implementations are emerging and more is being said about the PWA at Magento conferences. For this reason, the Magento team started working on a set of tools supporting the work of programmers in learning how to use PWA. These tools are designed to help programmers in the use of PWA techniques, creating fast interfaces, components and extensions for reuse or sale in the Magento Marketplace. Magento PWA Studio is very helpful in all these activities.

PWA Magento Studio

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PWA (Progressive Web App) is a solution that has emerged quite recently and immediately became a very hot e-commerce topic. It is commonly associated with the use of the largest and well-known global websites such as Alibaba, Forbes, Twitter or The Washington Post. Due to the fact that PWA allows for a significant increase in performance and scalability, its use is increasingly taken into account by medium and large online stores.

progressive web apps w ecommerce

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