Magento

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Magento Association

In 2018, the Task Force belonging to Magento chose a task to be carried out. The Magento community voice was heard and the Magento Association was created. This was done in cooperation and in consultation with many members of the community and stakeholders. From now on, the goal of this organization will be to create an independent nonprofit community in an organized manner. It will deal with education, networking and general support for the Magento society. These are the things that the creators of Magento have dealt with so far, but have now created an additional staffing structure.

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The year 2018 confirmed that mobile devices are mostly used for online purchases. According to the Adobe Analytics Holiday 2018 report, as much as 30 percent of network traffic generated by mobile devices was associated with online shopping. Nonetheless, many sellers still have a problem with encouraging their clients to make purchases online. Is there a remedy for it?
Pwa
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Rok 2018 potwierdził, że urządzenia mobilne w dużej części wykorzystywane są do zakupów internetowych. Według raportu Adobe Analytics Holiday w roku 2018 aż 30 procent ruchu sieciowego z urządzeń mobilnych dotyczyło zakupów w sieci. Mimo to wielu sprzedawców wciąż ma problem z zachęceniem swoich klientów do dokonywania zakupów przez internet. Czy istnieje na to recepta?

15 stycznia 2019 Magento Studio ogłosiło start Progressive Web Applications (PWA), czyli zespołu narzędzi, które posłużą sprzedawcom w stworzeniu idealnego sklepu internetowego bez specjalistycznej wiedzy. Ułatwią one zwiększenie współczynnika sprzedaży u osób odwiedzających za sklep on-line oraz pomogą zbudować go na kształt aplikacji mobilnej. W pakiecie są również dodatki do Adobe Experience Cloud, które pomogą stworzyć witrynę spersonalizowaną i dopasowaną do potrzeb sprzedawcy.

Pwa

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Dlaczego kooperacja pomiędzy firmami różni się od współpracy z klientem indywidualnym? Transakcje sklepów B2B często wymagają bardziej skomplikowanych rozwiązań biznesowych niż w przypadku relacji B2C. Wykorzystywane platformy e-commerce muszą być odpowiednio przygotowane do przyjmowania złożonych zamówień, dbania o komfort użytkowania strony (User Experience), do obsługi rachunkowości, fakturowania i przechowywania danych. Czasem platformy B2B integruje się z systemami innych podmiotów, w tym dostawców i partnerów logistycznych. Pozwala to na efektywne zarządzanie zakupami, magazynowaniem i dystrybucją asortymentu.

Magento

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Why does cooperation between companies differ from cooperation with an individual client? B2B store transactions often require a more elaborate business solution than in the case of B2C. The e-commerce platforms adopted must be appropriately prepared to accept complex orders, care for user experience, accounting, invoicing and data storage. Sometimes B2B platforms unite with the systems of other entities, including suppliers and logistics partners. This allows for effective management of the purchase, storage, and distribution of the assortment.

Magento 

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Today, Magento officially announced the release of Magento 2.3. The decision is quite unexpected because the original date of the release of the stable version in October at Magento Live Barcelona was determined for the first quarter of 2019. Many companies have been waiting for the official release of version 2.3 to migrate shops from version 1.9 because of the significant change planned in the system's architecture. Is it a good idea to implement the new version 2.3?

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In October, Magento Live Barcelona hosted the largest Magento event in Europe and the representatives of Global4Net had the pleasure to be there. Numerous interesting presentations were performed. However, the most exciting topic was the release of the new version of Magento 2.3. It should be noted that this will be the first new version of the system since the acquisition of Magento by Adobe. So what can you expect from the new version?

Magento 2.3

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Within half a year, criminals placed malicious scripts in over 7,000 stores based on the Magento engine. As a result of this practice, hackers stole customers’ credit card data, gaining access to their bank accounts.

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Magento officially announced the end date of support for Magento 1. Bearing in mind that many companies actively used Magento version 1, the official Magento support was systematically prolonged, but ultimately the company decided to publish the official end date of the support.

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SAP is software for enterprises designed to manage such aspects of e-commerce as various business operations and relationships between companies and clients. Although SAP systems are most often used by large companies, there are software solutions designed for small enterprises as well. There are of course appropriate extensions that simplify the integration of Magento 2 SAP.

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One of the best e-commerce platforms - Magento decided to immensely enlarge its presence within B2B sales. Along with the new version 2.2 the platform is going to make the digital transition easier for producers and distributors, often covering complicated business rules and transactions and integrations with external ERP systems.

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Customer expectations are constantly growing, regardless of the industry in which the company operates. B2B companies must undergo digital transformation to stay on the market. If you do not offer a better web interface, mobile or conversational, your customers will look for a provider who does.

Trzy piorytety w mobilnej strategii B2B

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Even though Magento is very popular and used widely, it still is one of the most complicated platforms to implement. Therefore, its implementation should be properly planned and carried out accordingly, in a way that the process will go smoothly and with no problems. Typical Magento implementation can be divided into a few stages.

Proces Wdrożenia Magento

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The new Google reCAPTCHA service and the two-step authentication function (2FA) are now available in Magento. Magento has added the functionality of reCAPTCHA and 2FA to all versions of Magento 2.1 and higher. ReCAPTCHA and 2FA authentication modules provide increased security to protect the Magento store by reducing unauthorized access and significantly reducing spam.

Nowa Recaptcha Google

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Magento enjoys immense popularity among large online stores both in Poland and in the world. High scalability and the ability to adapt Magento to your own needs makes it a popular choice among large online stores and well-known recognizable brands.

Największe sklepy Magento

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In the case of small online stores, the choice of a potential platform is really high Woocommerce, Shopify, X-Cart, Zen Cart, Prestashop, Open Cart, osCommerce and dozens of other platforms compete for the choice of sellers. But what about large online stores that require Enterprise-class software? There are just a few sensible solutions, the most important of them is Hybris, belonging to SAP, Demandware belonging to Salesforce and Magento belonging to Adobe. The following article will focus on the comparison of the last two.

Porównanie plaftorm dla dużych sklepów Magento i Demandware

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Optimizing the Magento platform for SEO is one of the most important challenges facing the E-commerce Manager. The search engine is still one of the most important sources of traffic for potential customers. The search phrases usually return hundreds of records, and everyone wants to be in the top ten, preferably in the top three of search results. Magento makes it much easier to achieve this goal, and the implementation of Magento alone is not enough. In this article, you will learn how to help optimize the SEO Magento, in such a way that this goal becomes possible to achieve.

Optymalizacja Magento

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Magento store audit

In the case of Magento software, you can often hear opinions that Magento is a slow or inefficient system. At this point, I am obliged to deny, Magento software is an Enterprise-class software designed to store large amounts of data and an e-commerce combine that allows almost unlimited marketing activities. Even though the structure of Magento is complicated and the platform itself contains tens of thousands of lines of the Magento code it is not slow. In 99% of cases, Magento is slow, because it contains a poorly prepared or not optimized code added by external companies, possibly installed with external third-party modules or works on an un-optimized server. In Poland, Magento is used by shops such as Neonet, Castorama or eobuwie, serving traffic counted in millions of sessions per month, the condition is proper configuration and optimization of the store.

audyt Magento

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Among many new technologies, products, and services that flood us every day, there are numerous opportunities to start a new business and take up your own market niche. While sales go quite easily in the beginning, the business becomes more demanding when there is competition. That is why creating a business should be based on such a platform that is able to provide a technological advantage over competitors. Fortunately, the Magento platform is available. It has won the trust of many important businesses operating in the field of e-commerce and what's more, it is currently one of the most popular e-commerce platforms in the world, used by both small sellers and large, well- known brands.

powody wyboru Magento

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There is no doubt that Magento is one of the most popular engines for setting up online stores in the world. Contrary to what its opponents claim, arguing that Magento is complicated, requires large resources or that it does not work as it should, the number of implementations of the platform is constantly growing. What's more, anyone who once had a well-implemented platform and took time to fully master its service will not change it to any other. However, there is no doubt that it is not a system that will be suitable for every business.

zalety i wady Magento

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