What from the user’s perspective is one of the most important determinants of a positive website rating? In addition to responsiveness, it is primarily the speed of its charging. It is particularly important in the case of mobile devices, which are increasingly used by users when browsing, for example, online stores. When you bet on Progressive Web Apps (PWA), you are guaranteed a good website appearance and creating the same experience in using the website regardless of the device from which your recipient enters. However, how can you make your website highly ranked in search results and what to do to be optimised for SEO, but above all – for Googlebots?
The speed of the site
Because a fast page loading largely determines whether or not the client will take action on it or leaves and goes to the faster side of the competition, you should make sure that the website works as soon as possible. This is also one of the factors determining your position in the search results. Googlebots scanning websites take their speed into account. If you want your online store to be high in the list of search engine rankings, you need a website that will be optimised at a high level. Such feature has PWA, which is well optimised for SEO.
Another important advantage of Progressive Web Apps is its multi-channeling. Google takes into account not only compatibility between multiple devices, but also compatibility on different browsers, and even older versions of browsers. If your site does not meet these requirements, it should be upgraded. It is worth considering switching to PWA.
Repair of errors
Optimising pictures for indexing
Just as hyperlinks in data attributes are invisible to Google, images attached to attributes will not be scanned by Googlebots. In order for your images to display Google Images, you must use HTML <img src = “”>. The Srcset attribute allows you to adjust the image resolution to the device that downloads it. However, if images download slowly, they should be tagged with <noscript> so that Googlebot can reach them.
According to specialists, the optimisation process is simple. Using the right tools, such as Nuxt.js, Next.js or Angular Universal, you can improve the loading speed of the site through Server Side Rendering (SSR) without writing a single line of code. This means an optimised website ready for use from the very beginning. Thanks to the extensive community that cares for Open Source resources, PWA can be modified within a few minutes without specialist programming knowledge. It’s a big time-saver, which you can invest in the development of your online store without worrying about indexing by browsers.