Ecommerce

What is content marketing? It is primarily a powerful tool that especially in the B2B industry has a large impact on achieving substantial profits, and when it does not take care of it, it may turn out that the company has failed.

What is PIM? What should you see about him? How does it work and what benefits can it bring to your business? Review the answers to the questions above to make your business more efficient.

In modern e-commerce, customers prefer brands that offer unique and consistent experiences regardless of the device they use their services on and attach more importance to them. This means that it does not matter if you choose a smartphone or a desktop computer because the experience you get when using the online store is the same. This is important because, if you follow the customer's buying process closely, you will find that he often uses different devices before making the final purchase decision.

The management of file transfers from a system to the system in collaboration with external partners is a common practice for large enterprises. This is commonly referred to as B2B transmission. A visible trend among corporate executives and company presidents is centralizing the efforts of IT departments on specific platforms. These departments are trying to find a way to consolidate all B2B file transfers into one place. In order to be able to increase control over them.

Growing customer expectations, the rapid development of the e-commerce market, constant monitoring of competition trends, presence in different communication channels and building the commitment of the recipients. All this means that if you want to stabilize your business and make it more efficient the latest technologies and news in the online distribution industry must be familiar to you.

An incorrectly designed online store that does not consider the user's needs is one of the most common reasons for a low conversion rate. These needs mostly regard usability and easy, intuitive website. All that is User Experience or UX. How to make UX better on your online store? Below you will find 8 tips that will inspire you and show you how to increase the sales.

Undoubtedly, mobile applications have a perfect UX (user experience), but they also have their limits from a business perspective. The Progressive Web App not only lets them go, but it also creates new habits among users. So what's better for e-commerce, PWA or mobile applications?

The fashion e-commerce industry is very popular with all fashion representatives. And how do recipients look for the latest collections, styling, and clothing ideas from fashion designers around the world? Of course with smartphones. However, for fashion brands, the conversion rate on mobile devices is usually lower than for desktop users. For this reason, it is extremely important for this industry to adapt their websites to mobile phones and tablets.

Do changes in Google algorithms always make our lives more difficult? If you constantly think about the positioning of your website, you surely have asked yourself this question multiple times. Each Google algorithms update carries a number of changes to which you need to adjust. At the end of July 2018 Google launched an update to the Pagespeed algorithm and marked it as an important ranking factor in mobile search engines, another change took place in November 2018, based on the rating on the Lighthouse engine. It resulted in a notable decrease in the organic search results of many e-commerce sites. See why this happened and what to do to prevent this from happening at home. The updated Pagespeed algorithm "rewards" high-speed, mobile-optimized websites. This means that thanks to the fact that the website operates faster, e.g. on a smartphone, it is positioned higher in the search engine ranking. Until now, website speed was treated only as a recommendation, but after the July update, it became a full-fledged factor determining the site's place in the ranking of mobile search engines.

Progressive Web App is used bot only by a commercial director but also the owner of a small online store. That's why regardless of the business you are in and on what scale you sell, it's a good idea to read the 10 benefits stemming from the implementation of PWA Magento Studio.

Progressive Web App is one of the latest trends in building websites and is especially helpful with online stores. That's why since Magento 2 appeared this topic is very popular within developers circles.

How has trade developed over the past few years? Most people do not use cash nowadays, which is why the vendors have purchased credit card terminals. Stores compete with creative advertisements, promotions, and unique offers. However, the biggest revolution concerns the place of trade. More and more stores need a website to be noticed on the market in the first place. Similarly, as many entrepreneurs take their first steps, invest only in e-commerce, instead of opening a traditional store.

The popularity of B2B platforms is constantly growing. Companies that deal with other businesses are searching for automated solutions based on websites. All this is to make their work more efficient, less expensive and to expand the group of satisfied customers.

There is a lot of energy in the Global4Net team after the holiday break and we are definitely ready for New Year's challenges, but let's stop for a minute to see what has happened in the company throughout 2018. We'd like to invite you to read this short summary.

It’s not a secret that eCommerce is the basis of B2B strategy. From growing income to increased satisfaction and client’s loyalty, companies see a chance for growth thanks to digital channels.

Customer expectations are constantly growing, regardless of the industry in which the company operates. B2B companies must undergo digital transformation to stay on the market. If you do not offer a better web interface, mobile or conversational, your customers will look for a provider who does.