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Ecommerce

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There is a lot of energy in the Global4Net team after the holiday break and we are definitely ready for New Year's challenges, but let's stop for a minute to see what has happened in the company throughout 2018. We'd like to invite you to read this short summary.

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The Internet of Things is a concept that has been established for several years in the consciousness of B2C stores. Even the use of beacons allows you to generate a unique shopping experience, such as illuminated shelves to locate the item you are looking for in a stationary store. Offline is increasingly connected to online, and the Internet of Things (IoT) supports this phenomenon. The B2B sector is also increasingly looking at the Internet of Things.

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More and more companies are selling products simultaneously in the B2B and B2C channels to increase sales and their market shares. Companies that produce goods or sell it in larger quantities can benefit from economies of scale and generate huge margins sold directly to consumers, not just to companies with a wholesale discount.

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It’s not a secret that eCommerce is the basis of B2B strategy. From growing income to increased satisfaction and client’s loyalty, companies see a chance for growth thanks to digital channels.

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Customer expectations are constantly growing, regardless of the industry in which the company operates. B2B companies must undergo digital transformation to stay on the market. If you do not offer a better web interface, mobile or conversational, your customers will look for a provider who does.

Trzy piorytety w mobilnej strategii B2B

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The time needed to find a product is a key variable of a well-designed B2B system. An effective search engine can and usually is a key factor for its proper operation. Through proper preparation should ensure easy and quick access to products for contractors. What factors influence the fact that the search engine fulfills its role?

Wyszukiwarka dla systemu B2B

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There are some notable differences between B2B and B2C sales. The fundamental one is the number of transactions that platforms supporting individual solutions need to process. In the case of B2C, it is necessary to handle many small transactions and the purchasing process is usually much simpler. In the case of B2B transactions, their volume is usually much smaller, while the value of a single shopping cart exceeds the one that occurs in the B2C store significantly. Therefore, the purchase process and requirements are also different.

Najważniejsze różnice pomiędzy B2B a B2C

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The B2B sector is growing dynamically like no other branch of e-commerce. More and more companies are considering transferring their B2B sales to the online world. Numerous benefits, such as lowering transaction costs, simple monitoring of buyers' activities or higher transparency of the sales process, influence the decision making. At this point, we are facing the choice of a SaaS platform, an Open Source or a dedicated platform. While SaaS platforms are quickly rejected, due to the low possibility of adapting to specific B2B processes, the decision weighs up to the end between open source platforms such as Magento and dedicated software. This article will try to explain why choosing a dedicated solution is a mistake.

dedykowana platforma b2b

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The usability audit also called the UX audit or expert analysis is a comprehensive evaluation of the website for convenience of use and meeting the users’ requirements. The purpose of the audit is to check whether the website meets the actual needs of the target group in the best possible way, and which elements of the website can be improved.

Audyt użyteczności

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In the case of B2B systems, sales are very often based on commercial relations between enterprises. B2B systems usually serve from several dozens to several hundred customers, performing cyclical orders. This is a significant difference compared to B2C systems that support thousands of clients with a relatively low value of a single transaction. The specificity of B2B sales requires a significant change in approach when implementing a sales platform in a company.

Podstawowe założenia systemu B2B

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In the context of recent changes related to the introduction of the GDPR, there is a lot of talk about the need to ensure data security. This security should be important not only for people who leave their data but also, and perhaps above all, for those who collect and process this data. Those who do not genuinely care about security now have one more argument against each themselves. Beginning July 2018, Internet browsers such as Google Chrome, Safari, and Firefox mark sites that do not have an SSL certificate as not safe. In a nutshell, this means that every visitor will receive a message saying that the page being viewed is not secure. This is a change to the previous approach, which until now has distinguished between secure pages, in view of the fact that it was considered that the page's security is no longer a distinguishing feature, but should be a standard.

ssl

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E-procurement in the case of companies with complex structures is an irreplaceable tool. This concept is closely related to the electronic ordering and procurement process. The solution aims to support this process in various areas of the company's operations, such as monitoring the purchasing process, standardizing the range of suppliers and recipients, planning of resources and collecting electronic documentation. In Poland, it turns out that this concept is often unknown or disregarded, but the role of a properly implemented system is crucial for every enterprise.

eprocurement

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The speed of the store's operation is one of the key factors to maintain a low drop rate and to achieve high positions in search results. The slow operation of the website is one of the decisive reasons for users leaving it quickly. The factor is even more important when using mobile devices, where the websites are loaded more slowly than in the case of traditional desktops. What can you do to remedy this? One of the solutions to this problem is AMP (Accelerated Mobile Pages).

AMP

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Pimcore, along with Akeneo, is one of the more frequently considered systems collecting product information in the case of e-commerce activities. The system's task is to collect all the data in one place and manage it in the most flexible way. Additionally, Pimcore also allows you to manage customer and supplier information broken down into the organizations and industries with which they are associated. What, however, decided that the popularity of the system is constantly growing?

pimcore

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PWA (Progressive Web App) is a solution that has emerged quite recently and immediately became a very hot e-commerce topic. It is commonly associated with the use of the largest and well-known global websites such as Alibaba, Forbes, Twitter or The Washington Post. Due to the fact that PWA allows for a significant increase in performance and scalability, its use is increasingly taken into account by medium and large online stores.

progressive web apps w ecommerce

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If you want to start a startup, but you do not have the required technological knowledge, you can find yourself in a situation where you will need to look for a partner working in the field of new technologies that will support the development of your startup. This is feasible, even the founders of Airbnb have created a company worth billions of dollars without coding skills.

startup partner technologiczny

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When to use the ESB

27/06/2018

Before starting the implementation, define the most important issues and bottlenecks as well as analyze the current situation, make sure you check what kind of problems occur in the flow of information with the infrastructure currently in use. The basis of implementation is always a specific goal, which most often is to improve the flow of information allowing for better data presentation and analysis. The ESB (Enterprise Service Bus) is not only a mechanism for data transfer - the range of its use is much wider. On one hand, the data exchange bus introduces some flexibility in data transferring between systems, on the other hand, it allows for organization and a proper segmentation. However, the most important factor is its correct and well thought out implementation, otherwise, it can cause high maintenance and modification costs. Therefore, the planning stage is the most important and shouldn’t be overlooked. The correct description of goals, range and the method of data exchange will later affect the functioning of all the enterprise’s systems.

szyna wymiany danych esb

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Set your cart free

12/09/2016

What will be your first reaction if I tell you that you can significantly improve one of the most important data linked with the effectiveness of your site with a few clicks from the admin’s interface?

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Everyone knows that smartphones have become the main tool used to go online. This avalanche started on the day when Apple launched the first iPhone and constantly causes more and more confusion on the e-commerce market, so if you do not want your business to be left behind, prepare yourself for a brave step and to get carried away.

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Saint-Gobain is a world leader in the field of construction and distinguishes itself from the competition thanks to giving special attention to the natural environment. Located in 66 countries, the company's branches gather specialists in the creation, production, and distribution of building materials using ecological solutions. The increasing popularity of this type of technology has resulted in the requirement to create an online store that will offer consumers more than just purchasing. This is how the idea of ​​building a fully responsive domain www.remontibudowa.pl was born.

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