2020 can certainly be hailed as the boom in the e-commerce industry. This was caused by the overall technological advances in this field, but also by the pandemic situation, which forced users to become interested in online trading. A significant number of them, even after the lifting of restrictions on traditional trade, have already stayed there. What is the key in the e-commerce industry? Of course, a properly adapted purchasing platform, high-quality products, focus on user needs, as well as transport. It is worth focusing on the latter a little longer, because it is an important issue from the perspective of both the owner and the customer. Shipping has become a key component of an e-commerce sales strategy that often convinces users to purchase from a specific store and more. So let's take a close look at why shipping should be a fundamental part of e-commerce marketing and why it's worth taking care of it!
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