Ecommerce

2020 can certainly be hailed as the boom in the e-commerce industry. This was caused by the overall technological advances in this field, but also by the pandemic situation, which forced users to become interested in online trading. A significant number of them, even after the lifting of restrictions on traditional trade, have already stayed there. What is the key in the e-commerce industry? Of course, a properly adapted purchasing platform, high-quality products, focus on user needs, as well as transport. It is worth focusing on the latter a little longer, because it is an important issue from the perspective of both the owner and the customer. Shipping has become a key component of an e-commerce sales strategy that often convinces users to purchase from a specific store and more. So let's take a close look at why shipping should be a fundamental part of e-commerce marketing and why it's worth taking care of it!

The changes that have taken place recently in the field of e-commerce are huge. Not only have a lot of new online stores been created, but also those operating on the market for some time have been modernized.

Marketing strategies should be adapted to the business model and the market in which the e-commerce business operates. To some extent, however, general principles and basic rules are common. This is due to the same ideas and often very similar platforms. There are several important elements that should be taken care of in cooperation with a business client. Check out what we mean!

Do you produce your own goods and want to develop your business online? Are you a wholesaler and you want to reach a wider group of customers? Or maybe you dream of expanding your existing e-warehouse and increasing your assortment? If you answered "YES" to any of the above questions, we have a solution for you! It is the implementation of the appropriate e-commerce platform that will answer all your needs! How can I do that? We invite you to our guide, in which we will show you step by step how to choose and implement a B2B platform!

The market trend in the e-commerce world shows that mobile users dominate the site browsing. However, checkout still mostly takes place on desktop computers. It will not be easy to reverse this trend, but the gap between them can be reduced.

What makes you successful in online sales? This is due to many factors. Among other things, the appearance of your store, the right choice of sales platform, the ability to attract customers with your offer, as well as a well-optimized website. These are obviously not all elements, as many more aspects influence the success of e-commerce platforms. The attention paid to their development must be evenly distributed among them. However, one of the most important may be product information management. If you sell in many channels at the same time, you need a solution that will not only improve control over information about products, but also guarantee you an advantage over the competition in this field. PIM (Product Information Management) solutions that centralize efforts to store information about products can be a great solution for you.

Each industry is characterized by a certain seasonality. This is a specific period when its products are the most popular among customers, e.g. water equipment before and during holidays. However, during the year there are also other special events that are also associated with an increased demand for the items on offer, e.g. all kinds of sales, Black Friday or Cyber ​​Monday. These hot periods are especially important in the online sphere of commerce. This is when e-store websites need to be ready to increase turnover - more users, more transactions and the resulting server overload. How to properly prepare your store to meet the customers' requirements and bring the expected profits?

This is the 11th edition and another year in a row, when our clients were among the winners of the "Trusted Shop" ranking organized by Ceneo.pl. Since 2010, the Ceneo team selects winners based on the user feedback, who complete the questionnaires after the transaction is completed. The entire process counts - from the impressions of shopping in the store, through customer service, to picking the product up.

Framework, i.e. a programming platform for web developers, is primarily a framework for building applications. Thanks to it, we can define the structure of the new program and the general mechanism of its functioning. It also provides a set of ready-made components and libraries that allow you to perform specific tasks.

Framework, i.e. a programming platform for web developers, is primarily a framework for building applications. Thanks to it, we can define the structure of the new program and the general mechanism of its functioning. It also provides a set of ready-made components and libraries that allow you to perform specific tasks.

One of the most popular frameworks is Symfony, based on the PHP programming language and available through open-source access. Its popularity in the programming environment is due to the fact that it significantly reduces the time required to create software. What's more, it also offers numerous advantages in terms of business. Among other things, due to the fact that the team can create a high-quality application together with it in a short time and for an affordable cost. However, this is only one of the pluses of Symfony. See what else this framework has to offer!

Artificial intelligence (AI - artificial intelligence) has been appearing in various spheres of business for several years. It is particularly popular in the field of marketing. It is there that the creation of intelligent behavior models as well as programs and systems simulating this type of behavior brings the most benefits. In marketing, the achievements of AI, i.e. machine learning, are eagerly used. It is thanks to it that marketers can significantly improve their work. What exactly is machine learning and why is it worth using it in your own business? Find out from our article!

Knowledge has never been as available as it is today. This is due to the available technologies. One of them is the possibility of online education. The e-learning model itself sets the pace at which it increases the level of education. It created a completely new dynamics of learning, appreciated by an increasing number of users. Instead of forging unnecessary materials in a stuffy room, it offers a choice. So you decide for yourself what you want to learn, when and where. Besides, you can do it almost for free, and not at the expense of pausing your career or a private life.

The creators of the program had announced that thanks to the great cooperation of their partners, developers and the committed community, they have managed to release the new version of Pimcore 6.7. This means taking one of the largest open source data management and experience management platforms to an even higher level than before. See what this change means for you and what news and improvements it offers!

Why is Continous Integration such an important issue in the programmer's work? Because thanks to it, you can significantly improve your work and shorten the waiting time for the project effect, and that's not all! Find out what Continuous Integration is all about and whether it has really become a permanent fixture in the programming industry, or is it just a temporary trend!

How to make all employees of the company have access to the most important information and files? Where to post documents that everyone can read at any time, but not taken outside the work environment? The Intranet is a solution to this type of issue, ensuring additional security. See what it is and why organizations like to use such a solution.

During the lockdown, many companies have changed their operating mode to remote. Even though today we can return to our offices, some of us still prefer to work from home. This is largely possible thanks to modern technologies that make it easier for us to work from anywhere. Some enterprises have even permanently abandoned the stationary work model and opted for remote solutions. This is a major breakthrough in the field of business, especially for companies offering IT products.

We announce that the new version of Pimcore is now available on the market! All this thanks to the Pimcore team, the committed community and enthusiasts of this tool. It turns out that as many as 250 code authors helped to develop them. Why is this so important news for us? The latest version includes over 100 enhancements to previous features and fixed bugs, and is another open source data management platform that has been further developed. This is a success not only for the Pimcore authors, but also for all programmers who can use the solution today.

What is MDM? The English abbreviation is Master Data Management. According to Garnter's definition, it is a complex concept, based on technology, in which business and IT work together inseparably, ensuring uniformity, accuracy, semantic consistency, efficient management and responsibility for common resources of master data in the enterprise.

How to explain what Akeneo Pim is? A company employee used a perfect analogy, comparing the system to a TV remote control. Sounds puzzling? Definitely yes! However, this is really a perfect analogy.

What distinguishes you from the competition the most? It does not necessarily have to be a unique product. Above all, it is a unique customer experience that you offer him during contact with your online store. So whether you are a manufacturer, distributor, wholesaler or retailer, it is the positive online experience that translates into the profitability of your business. A customer-oriented approach is particularly important in the B2B sector. Because most often such transactions and meetings must take place where and when the client wants.

There is no efficient work without the right tools. This principle works in every field - from the construction industry to the office industry. So it is the same with the actions of developers. Their work will not be successful without the right tools, which in this case are programs enabling the creation of, for example, internet applications. There is a whole range of solutions of this type that the programmer chooses according to the style of his work. One technology worth paying attention to is a JavaScript library called Vue.js. What is it for and why is it gaining in importance in the programmer's work? Find out from our post!