Ecommerce

Have you decided that you introduce omnichannel in your company? This is a great step forward, which will definitely bring profits. However, there is always some but ... You have to remember that by making some mistakes your venture may end in failure or serious problems. Check out what the biggest mistakes in omnichannel implementations to avoid to be successful.

We live in an age in which digitization is so common that it has taken over virtually all aspects of our lives. First of all, shopping. Access to the Internet allows you to make a complete overview of your product group within a few hours. Such an approach is characterized by the so-called smart shoppers. They are customers that are well-oriented, determined for a specific product and looking for the best offer.

What is the basis for online trading? Certainly a noteworthy assortment. However, that's not all, because even if you offer your customers a valuable product in your store, you may find that they will not be willing to buy it. And it's even possible that they would prefer to buy from your competitors. Thus, the basis of online sales is not the product you own and how you serve your customer. In this matter, the most important are new technologies and innovations during the purchasing process, which in itself can be a pleasure for your client.

What distinguishes the B2B system from other systems to support online activities? Its significant feature is that it is distinguished from the B2C system, which is more popular and often easier to implement. However, most of all the B2B platform, unlike other serving retail clients, has the ability to service several hundred customers who regularly make high-value orders for specific goods. Although this type of transaction is less than in the B2C store, the orders are much higher. For this reason, the specificity of sales in the B2B sector requires a suitable tool adapted to its character. So what should the best B2B system look like and what should it be like?

The age-old conundrum of every salesman is how to get a customer from the viewer. The answer is simple - using data about the user's path of movement on the store's website and the UX (User Experience) survey.

Omnichannel has come to the e-commerce industry for good. It has become the norm for every self-respecting seller. However, we should consider whether this is only a temporary trend, followed in an unknown way, or determinant of the development direction of technology companies?

Technological development over the last 10 years has been staggering. The stores still mainly consisted of stationary sales, and there were not many online store owners on the market. However, the changes that have occurred force developers to adapt to new requirements. Communication with the user must be more extensive and multi-channel. The buyer on the internet, due to the nature of shopping, needs extensive product information, the ability to compare prices or narrow the scope of the product sought. Online stores have active promotion in social channels, and users expect it. This level of communication is necessary.

Omnichannel are promotional activities carried out in various e-commerce channels. Therefore, they concern paid advertising campaigns, promotions in social media, updating offers in newsletters, writing content on the website and blog, communication carried out in mobile applications and in all other channels used by the online store.

In these activities, personalization of marketing content is the most important. They should be created in this way, regardless of where they are distributed, because it is a great way to increase user engagement and thus increase the conversion rate. And also a way to build the image of an expert in the company, which is then perceived as the one who "knows his stuff". How to introduce omnichannel into your business? 

Before you choose an e-commerce platform for your store, you need to pay attention to many of its parameters. For this purpose, it is best to answer a few questions and make the final choice based on them. What to look for and what is important when deciding on a specific type of B2B platform?

You run your online store and notice increasing increases. You have therefore created a platform that has a great interest among customers. What is the next step in company development? Certainly it may be an extension of sales to new markets, i.e. starting operations in other countries. It's a proven way to grow used by many enterprises. However, how to get on with it to start international sales succesfully?

What is the cache warming up? It's a cache memory warming process that developers use to improve website performance.

Many websites rely heavily on cache. It is a system that stores parts of a web page in high-performance mass memory. It is done to avoid loading information from low-performance systems or from parts of systems with lower bandwidth.

Cache files are present in many places when configuring the page. They can be found in processors, embedded in the database, as well as in applications such as Redis or Memcached.

Omnichannel in e-commerce is already an industry standard. If you want to run a shop that is modern and will offer the customer the service you expect, sales and multi-channel promotion is obligatory.

What is the most important for every online store? It is primarily the sale of the assortment and increase in profits. Each seller depends on increasing the visibility of the site, increasing traffic on it, which will ultimately result in conversions in the form of shopping by customers. How to optimize conversions in the online store to guarantee the expected results? Check what methods are worth applying in your business and learn about best practices in optimizing the conversion rate in e-commerce in 2019.

PIM, or Product Information Management, is a system that will automatically manage your product information. The process consists in establishing a connection with an external product database. It means downloading data to your products prepared by an external company or community. The main benefit for you is to save time and gain complex and error-free product data. If you have a wide range of products and carry out frequent changes in the assortment - PIM is the solution for you.

What from the user's perspective is one of the most important determinants of a positive website rating? In addition to responsiveness, it is primarily the speed of its charging. It is particularly important in the case of mobile devices, which are increasingly used by users when browsing, for example, online stores. When you bet on Progressive Web Apps (PWA), you are guaranteed a good website appearance and creating the same experience in using the website regardless of the device from which your recipient enters. However, how can you make your website highly ranked in search results and what to do to be optimized for SEO, but above all - for Googlebots?

The cooperation between the agency and the client has many points of contact, which must be established at the very beginning of taking action. One of the most important issues to be discussed is the settlement method. It should be chosen so that each side satisfied. Otherwise it will affect the effectiveness of the whole cooperation.

How to choose the right solution? When you’re valuing websites and the e-commerce systems, you can base on the two most popular methods: fixed-price or hourly settlement (time !$#amp#$! material). Nothing is perfect so each of these methods has its own advantages and disadvantages. When you decide on one of them you have to remember that a specific choice will involve a specific method of project implementation. Which model should you choose? Check what is going to be the most suitable for you.

The Internet has changed beyond recognition in the last 10 years. Along with the constantly growing number of websites and companies that are starting to appear on the Internet, the standard of their appearance, content they contain and above all speed of operation and reliability increases. Unfortunately, a slowly loading page or seeing only a message with an error strongly discourages to its owner, creating a conviction that if he does not care about his own website, he will certainly not care about the client either. It is in the interest of every entrepreneur to ensure that his website stays up to date with trends and standards.

What is content marketing? It is primarily a powerful tool that especially in the B2B industry has a large impact on achieving substantial profits, and when it does not take care of it, it may turn out that the company has failed.

What is PIM? What should you see about him? How does it work and what benefits can it bring to your business? Review the answers to the questions above to make your business more efficient.

In modern e-commerce, customers prefer brands that offer unique and consistent experiences regardless of the device they use their services on and attach more importance to them. This means that it does not matter if you choose a smartphone or a desktop computer because the experience you get when using the online store is the same. This is important because, if you follow the customer's buying process closely, you will find that he often uses different devices before making the final purchase decision.