Ecommerce

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You run your online store and notice increasing increases. You have therefore created a platform that has a great interest among customers. What is the next step in company development? Certainly it may be an extension of sales to new markets, i.e. starting operations in other countries. It's a proven way to grow used by many enterprises. However, how to get on with it to start international sales succesfully?

international sales

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What is the cache warming up? It's a cache memory warming process that developers use to improve website performance.

 

Many websites rely heavily on cache. It is a system that stores parts of a web page in high-performance mass memory. It is done to avoid loading information from low-performance systems or from parts of systems with lower bandwidth.

 

Cache files are present in many places when configuring the page. They can be found in processors, embedded in the database, as well as in applications such as Redis or Memcached.

 cache warming up

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Omnichannel in e-commerce is already an industry standard. If you want to run a shop that is modern and will offer the customer the service you expect, sales and multi-channel promotion is obligatory.

omnichannel ecommerce

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What is the most important for every online store? It is primarily the sale of the assortment and increase in profits. Each seller depends on increasing the visibility of the site, increasing traffic on it, which will ultimately result in conversions in the form of shopping by customers. How to optimize conversions in the online store to guarantee the expected results? Check what methods are worth applying in your business and learn about best practices in optimizing the conversion rate in e-commerce in 2019.

conversion optimization

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PIM, or Product Information Management, is a system that will automatically manage your product information. The process consists in establishing a connection with an external product database. It means downloading data to your products prepared by an external company or community. The main benefit for you is to save time and gain complex and error-free product data. If you have a wide range of products and carry out frequent changes in the assortment - PIM is the solution for you.

pim pimcore lub akeneo

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What from the user's perspective is one of the most important determinants of a positive website rating? In addition to responsiveness, it is primarily the speed of its charging. It is particularly important in the case of mobile devices, which are increasingly used by users when browsing, for example, online stores. When you bet on Progressive Web Apps (PWA), you are guaranteed a good website appearance and creating the same experience in using the website regardless of the device from which your recipient enters. However, how can you make your website highly ranked in search results and what to do to be optimized for SEO, but above all - for Googlebots?

SEO optimization for PWA

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The cooperation between the agency and the client has many points of contact, which must be established at the very beginning of taking action. One of the most important issues to be discussed is the settlement method. It should be chosen so that each side satisfied. Otherwise it will affect the effectiveness of the whole cooperation.

How to choose the right solution? When you’re valuing websites and the e-commerce systems, you can base on the two most popular methods: fixed-price or hourly settlement (time !$#amp#$! material). Nothing is perfect so each of these methods has its own advantages and disadvantages. When you decide on one of them you have to remember that a specific choice will involve a specific method of project implementation. Which model should you choose? Check what is going to be the most suitable for you.

settlement methods between agency and clients

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The Internet has changed beyond recognition in the last 10 years. Along with the constantly growing number of websites and companies that are starting to appear on the Internet, the standard of their appearance, content they contain and above all speed of operation and reliability increases. Unfortunately, a slowly loading page or seeing only a message with an error strongly discourages to its owner, creating a conviction that if he does not care about his own website, he will certainly not care about the client either. It is in the interest of every entrepreneur to ensure that his website stays up to date with trends and standards.

CDN usage

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Why is choosing the right software house in the online business so important? To a large degree, it is the software vendor that determines the success of the entire company. Creating a customer-friendly space and meeting the expectations is very significant, for example, in the case of online commerce by the e-commerce software house. If you choose software to create your own digital product, you will need to specify your preferences. Then do a good market analysis and compare the results with your requirements. There are many different offers from a number of software companies that promote your portfolio. However, this does not mean that they are right for your product. That's why it's worth creating a list of requirements for your preferred software.
how to choose the right software house
  
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What is content marketing? It is primarily a powerful tool that especially in the B2B industry has a large impact on achieving substantial profits, and when it does not take care of it, it may turn out that the company has failed.

content marketing for b2b

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What is PIM? What should you see about him? How does it work and what benefits can it bring to your business? Review the answers to the questions above to make your business more efficient.

pim

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In modern e-commerce, customers prefer brands that offer unique and consistent experiences regardless of the device they use their services on and attach more importance to them. This means that it does not matter if you choose a smartphone or a desktop computer because the experience you get when using the online store is the same. This is important because, if you follow the customer's buying process closely, you will find that he often uses different devices before making the final purchase decision.

headless

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The management of file transfers from a system to the system in collaboration with external partners is a common practice for large enterprises. This is commonly referred to as B2B transmission. A visible trend among corporate executives and company presidents is centralizing the efforts of IT departments on specific platforms. These departments are trying to find a way to consolidate all B2B file transfers into one place. In order to be able to increase control over them.

API_B2B

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Growing customer expectations, the rapid development of the e-commerce market, constant monitoring of competition trends, presence in different communication channels and building the commitment of the recipients. All this means that if you want to stabilize your business and make it more efficient the latest technologies and news in the online distribution industry must be familiar to you.

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An incorrectly designed online store that does not consider the user's needs is one of the most common reasons for a low conversion rate. These needs mostly regard usability and easy, intuitive website. All that is User Experience or UX. How to make UX better on your online store? Below you will find 8 tips that will inspire you and show you how to increase the sales.

ux

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Undoubtedly, mobile applications have a perfect UX (user experience), but they also have their limits from a business perspective. The Progressive Web App not only lets them go, but it also creates new habits among users. So what's better for e-commerce, PWA or mobile applications?

pwa

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Monolith architecture
The architecture of the monolith is the basis of many existing e-commerce services in both the B2B and B2C sectors. After some time, it is difficult to update such monoliths according to the new business model, and sometimes it is difficult to effectively manage them. How do to solve this problem? Microservices may turn out to be the answer.
mikroserwisy
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The fashion e-commerce industry is very popular with all fashion representatives. And how do recipients look for the latest collections, styling, and clothing ideas from fashion designers around the world? Of course with smartphones. However, for fashion brands, the conversion rate on mobile devices is usually lower than for desktop users. For this reason, it is extremely important for this industry to adapt their websites to mobile phones and tablets.

pwa fashion

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What is Pimcore and what can you do with it?
The Product Information Management (PIM) system is mostly implemented using a business application. It permits the management of multiple product information channels so that they can be accessed in one place without having to repeatedly insert data into different IT systems.
Pimcore is often used to implement PIM projects and content management systems (CMS) in e-commerce. It is a powerful and universal platform, the best software on the market for product data management systems. If you choose to implement Pimcore, it makes sense to establish additional plug-ins that permit integration, better workflow, and facilitate many other activities. Check out the list of Pimcore additions and find out which one is best for you.
pim
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Do changes in Google algorithms always make our lives more difficult? If you constantly think about the positioning of your website, you surely have asked yourself this question multiple times. Each Google algorithms update carries a number of changes to which you need to adjust. At the end of July 2018 Google launched an update to the Pagespeed algorithm and marked it as an important ranking factor in mobile search engines, another change took place in November 2018, based on the rating on the Lighthouse engine. It resulted in a notable decrease in the organic search results of many e-commerce sites. See why this happened and what to do to prevent this from happening at home. The updated Pagespeed algorithm "rewards" high-speed, mobile-optimized websites. This means that thanks to the fact that the website operates faster, e.g. on a smartphone, it is positioned higher in the search engine ranking. Until now, website speed was treated only as a recommendation, but after the July update, it became a full-fledged factor determining the site's place in the ranking of mobile search engines.

google

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