Ecommerce

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Conducting e-commerce activities is not possible without appropriate IT systems. IT solutions are used to support many processes, e.g. in the sales industry. From ordering an assortment, through handling product information, the ordering process to shipping and noting stock status. Therefore, IT systems determine the way the entire company functions. However, there is often a need to integrate IT systems so that they can work together rather than as programs that are completely independent of each other.

 

This situation occurs especially in companies in which separate systems are used to support the purchasing process, customers, resource management and accounting services. Each of them has separate functions and different properties, so it is difficult to include them in one software. Fortunately, there is a process of integration of many IT systems that resolves the problem. Due to this operation, completely different systems can communicate and cooperate effectively. Although they differ in their purpose, they often use the same data and, above all, the same devices. So there are no obstacles to connect them together. How to do this type of IT system integration? See what to look for.

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Amazon Web Services (AWS) is a service platform located in the cloud. It offers many types of services, including database hosting, computing services in the field of content (content delivery) and other products and services that facilitate scaling and business growth. Entrepreneurs looking for new and effective technological solutions suitable for their business are eager to use this platform. What should you choose and which AWS solutions should you choose when working with the cloud and when designing the infrastructure of applications and online services? Discover the list of the 14 most interesting Amazon Web Services.

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Mule ESB is a product that enables integration of many applications in a simple and fast way. ESB (Enterprise Service Bus), in other words the Corporate Service Bus, is a solution in which many systems can be dynamically turned on and off in a multi-layered corporate environment. Mule enables data integration in real time or in batch. It has universal connection and integration capabilities with various systems, including JMS, Web Services, JDBC and HTTP. This solution resembles physical data buses in desktops. However, here we are dealing with Anypoint Platform engine based on Java.

 

In short, this platform enables communication of various applications, operating on the principle of a transit tunnel through which data travels. The exchange can take place inside a closed environment or via the Internet. The ESB conducts integration without sharing information about the physical location of any of the other information services or protocols.

 

What makes Mule ESB stand out from other products? Data exchange takes place between different formats and protocols. You can direct messages, filter them, collect and change their order based on their content and rules. ESB Mule will accompany every exchange and protect them from message formatting and separate business logic from communication.

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B2B platforms functioning in every online activity are becoming the industry standard. Transferring the burden of transactions and cooperation only to the network is probably the natural course of things and the future of the whole business. Just as B2C stores are growing in sales, also cooperation between companies can take place on the digital platform.

 

The reason why such solutions are becoming more and more popular are, among others, financing methods. It is possible to obtain financing from EU funds. Software leasing and technology credit are other methods. The implementation of the new platform no longer has to be associated with a financially ruinous enterprise. And for some companies this type of solution may even be the reason for the decision to start e-commerce and implement a B2B platform.

 

The doubt that companies have before implementing is often the fear of failure. Changing the platform is a complicated operation that requires many actions. However, if it is done by professionals, the risk of failure is much smaller. A company with experience will be able to convince undecided clients with its own portfolio full of successful implementations. They will also be better oriented in ways that will guarantee profits from the introduction of the platform. Both financial and operational efficiency of the enterprise.

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The basis for running an online warehouse, in addition to an attractive range, is the e-commerce platform. Without proper selection, it is difficult to effectively sell goods and manage business. How to choose a B2B system that will meet all your needs? Get to know 10 questions that are worth knowing before answering the final selection.

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Why should you implement omnichannel in your online business? Because the internet client is picky and uses the network to meet his high expectations. He is also a buyer oriented and determined to make a specific purchase and sometimes needs only tips to direct his steps towards a specific product. Therefore, he uses many channels at the same time, because each of them brings him a different benefit. On the smartphone, he performs preliminary research, on the laptop finalizes the transaction, and in the stationary store receives the order. This is a common practice for an online consumer and his expectations should be met.

Omnichannel strategy

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Omnichannel is essential for effective business operations. You should be aware of this when your business is using only one channel. If it is the case, you should consider taking a step and going with the times. How to prepare for such action, when the implementation of omnichannel seems a real revolution?

Omnichannel - implementing

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Have you decided that you introduce omnichannel in your company? This is a great step forward, which will definitely bring profits. However, there is always some but ... You have to remember that by making some mistakes your venture may end in failure or serious problems. Check out what the biggest mistakes in omnichannel implementations to avoid to be successful.

Mistakes in omnichannel implementations

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We live in an age in which digitization is so common that it has taken over virtually all aspects of our lives. First of all, shopping. Access to the Internet allows you to make a complete overview of your product group within a few hours. Such an approach is characterized by the so-called smart shoppers. They are customers that are well-oriented, determined for a specific product and looking for the best offer.

E-commerce

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What is the basis for online trading? Certainly a noteworthy assortment. However, that's not all, because even if you offer your customers a valuable product in your store, you may find that they will not be willing to buy it. And it's even possible that they would prefer to buy from your competitors. Thus, the basis of online sales is not the product you own and how you serve your customer. In this matter, the most important are new technologies and innovations during the purchasing process, which in itself can be a pleasure for your client.

Innovations in omnichannel implementations

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What distinguishes the B2B system from other systems to support online activities? Its significant feature is that it is distinguished from the B2C system, which is more popular and often easier to implement. However, most of all the B2B platform, unlike other serving retail clients, has the ability to service several hundred customers who regularly make high-value orders for specific goods. Although this type of transaction is less than in the B2C store, the orders are much higher. For this reason, the specificity of sales in the B2B sector requires a suitable tool adapted to its character. So what should the best B2B system look like and what should it be like?

The best B2B system

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The age-old conundrum of every salesman is how to get a customer from the viewer. The answer is simple - using data about the user's path of movement on the store's website and the UX (User Experience) survey.

Increasing conversion rate

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Omnichannel has come to the e-commerce industry for good. It has become the norm for every self-respecting seller. However, we should consider whether this is only a temporary trend, followed in an unknown way, or determinant of the development direction of technology companies?

 

Technological development over the last 10 years has been staggering. The stores still mainly consisted of stationary sales, and there were not many online store owners on the market. However, the changes that have occurred force developers to adapt to new requirements. Communication with the user must be more extensive and multi-channel. The buyer on the internet, due to the nature of shopping, needs extensive product information, the ability to compare prices or narrow the scope of the product sought. Online stores have active promotion in social channels, and users expect it. This level of communication is necessary.

Omnichannel in e-commerce

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Omnichannel are promotional activities carried out in various e-commerce channels. Therefore, they concern paid advertising campaigns, promotions in social media, updating offers in newsletters, writing content on the website and blog, communication carried out in mobile applications and in all other channels used by the online store.

 

In these activities, personalization of marketing content is the most important. They should be created in this way, regardless of where they are distributed, because it is a great way to increase user engagement and thus increase the conversion rate. And also a way to build the image of an expert in the company, which is then perceived as the one who "knows his stuff". How to introduce omnichannel into your business? 

Omnichannel implementation

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Before you choose an e-commerce platform for your store, you need to pay attention to many of its parameters. For this purpose, it is best to answer a few questions and make the final choice based on them. What to look for and what is important when deciding on a specific type of B2B platform?

B2B platform

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You run your online store and notice increasing increases. You have therefore created a platform that has a great interest among customers. What is the next step in company development? Certainly it may be an extension of sales to new markets, i.e. starting operations in other countries. It's a proven way to grow used by many enterprises. However, how to get on with it to start international sales succesfully?

international sales

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What is the cache warming up? It's a cache memory warming process that developers use to improve website performance.

 

Many websites rely heavily on cache. It is a system that stores parts of a web page in high-performance mass memory. It is done to avoid loading information from low-performance systems or from parts of systems with lower bandwidth.

 

Cache files are present in many places when configuring the page. They can be found in processors, embedded in the database, as well as in applications such as Redis or Memcached.

 cache warming up

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Omnichannel in e-commerce is already an industry standard. If you want to run a shop that is modern and will offer the customer the service you expect, sales and multi-channel promotion is obligatory.

omnichannel ecommerce

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What is the most important for every online store? It is primarily the sale of the assortment and increase in profits. Each seller depends on increasing the visibility of the site, increasing traffic on it, which will ultimately result in conversions in the form of shopping by customers. How to optimize conversions in the online store to guarantee the expected results? Check what methods are worth applying in your business and learn about best practices in optimizing the conversion rate in e-commerce in 2019.

conversion optimization

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PIM, or Product Information Management, is a system that will automatically manage your product information. The process consists in establishing a connection with an external product database. It means downloading data to your products prepared by an external company or community. The main benefit for you is to save time and gain complex and error-free product data. If you have a wide range of products and carry out frequent changes in the assortment - PIM is the solution for you.

pim pimcore lub akeneo

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