Among many new technologies, products, and services that flood us every day, there are numerous opportunities to start a new business and take up your own market niche. While sales go quite easily in the beginning, the business becomes more demanding when there is competition. That is why creating a business should be based on such a platform that is able to provide a technological advantage over competitors. Fortunately, the Magento platform is available. It has won the trust of many important businesses operating in the field of e-commerce and what’s more, it is currently one of the most popular e-commerce platforms in the world, used by both small sellers and large, well- known brands.
Magento’s extraordinary popularity
In reference to BuiltWith statistics, Magento is the second most popular e-commerce platform in the world, with 17% of the market among 100,000 of the most popular stores. According to Forrester’s Q3, Magento was named the leader of B2B software for medium-sized organizations. According to TechCrunch, around 51% of businesses closed physical stores and transferred their online sales, mainly due to the possibility of platforms like Magento.
Magento is an open source platform that has a number of functionalities known from Enterprise-class software with the ability to flexibly match the needs of a given business. According to some sources, many sellers attribute 10 to 80% growth in the sales of their companies to the expanded functionality of Magento. So what are the factors that make Magento such a valued platform?
REASONS FOR MAGENTO’S POPULARITY
1. POSITIONING FRIENDLY PLATFORM
In order to increase the visibility in search engines, the Magento platform offers many facilities such as friendly links, the ability to create meta descriptions and their automation, the ability to automatically generate a sitemap in both XML and subpages, create automatic redirections for changed URLs, canonical links for duplicate addresses and many more. That is why Magento is the ideal platform for SEO recommended for marketing activities in the network, due to the opportunities it offers.
Compared to many platforms, such as SaaS solutions, every time an online store is implemented on Magento, a given company gets full access to code and hosting, thanks to which it has the possibility to modify the platform to suit your needs.
3. FINISHED MODULES
Magento has a special marketplace full of finished modules, extending the functionality of the platform and being finished solutions for specific business problems that many other companies have previously encountered. If you are looking for some new functionality for your business it is very likely that you will find them in the marketplace on the Magento website. This significantly speeds up the development and implementation of new functionalities to the online store.
4. HUGE COMMUNITY
Virtually all developers like open source platforms and the same is true for Magento, anyone who will take the time to get to know this system will love it. Magento has many forums on which the knowledge about the platform and solve business problems are exchanged. Many companies join forces to develop solutions that are not available to other platforms like PWA, AMP, SOLR etc.
5. PLATFORM’S SAFETY
Security is the most important aspect of any business, especially when it comes to online sales. In the case of Magento, unlike many other platforms, we do not have to worry about security. A wide community monitors the detection of potential threats and patches and updates are issued several times a year, thanks to which the business owner can concentrate on the development of sales rather than maintaining the platform.
6. MOBILE FRIENDLY
Magento templates are fully responsive so that regardless of the device, the store’s offer is fully available to every user of the site. In addition, Magento can be extended with support for AMP (Accelerated Mobile Pages), and work is also underway on the implementation of Magento PWA (Progressive Web App). All these factors make it an unrivaled solution.
Magento is an engine that can be easily scaled. The ability to operate on multiple servers using Load Balancer, support for additional caching, such as Full Page Cache or Varnish, use of Redis, SOLR or Elastic Search, makes the increase of Magento traffic is not drastic and you will be able to customize the platform as your business grows.
Considering the aforementioned advantages of the Magento platform, it would not be an erroneous statement that it is currently the best platform of this kind for conducting e-commerce activities. Equipped with the latest and extensive features and flexible CMS, allowing the seller to create creative online sales, it can help to achieve the company’s goals and achieve a significant increase in sales, increase the conversion rate and, as a result, profits.