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Although e-commerce is still not a huge part of overall retail sales, online shopping is becoming more and more popular. Both among business clients and consumers. In the current situation, when it is recommended to be at home, traders are especially trying to take care of their online sales. If you are concerned about this issue or you just want to learn how to improve your way of working in e-commerce, learn about 15 facts that influence the strategy of conducting online activities in 2020. We present interesting statistics on how and how many people and companies buy online. We also show what trends in e-commerce we can expect in the future!

E-commerce in 2020

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E-commerce is a constantly growing sales branch. It brings better and better sales results every year. This is due to the development of technology responsible for customer service on the internet, but also thanks to the thriving and motivated entrepreneurs who care about their sites. E-commerce is still not ahead of traditional sales, but it is a big part of commerce. In 2019, holiday online sales reached $ 138 billion (Forrester, 2019 US Online Holiday Sales: Retailers, Buckle Up For A Strong Season). This number represents a 12.7% increase year-on-year. As much as 58% of network traffic in online shopping comes from mobile devices, but still only 36% of sales are finalized on phones and tablets (Adobe, 2019 Holiday Shopping Trends). As a result of the pace of changes in e-commerce, sellers do not always have the opportunity to prepare in time. For this reason, it is worth following the latest trends to keep up to date!

E-commerce in 2020

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Amazon Business in the world of e-commerce B2B (business to business) is an absolute phenomenon. Their sales increased from $ 1 billion to $ 10 billion in just three years. Their success is so spectacular and the popularity so high that over 70% of business buyers use it to check products and prices. It is therefore understandable that a significant proportion of B2B companies are deciding to move their stores to the Amazon platform. Still, there are more and more companies that are choosing to build their own B2B platforms. The demand for this type of services is growing and market technologies are becoming more available. Why is this happening? What do tailored B2B markets offer?

Market B2B

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Great ideas are often born during brainstorming. Similarly, with large enterprises that arise by joining forces of two or more giants. Using this type of experience, two significant IT companies have decided to follow in the footsteps of success - Magento Innovations Lab is expanding its existing partnership with Amazon Web Services. Going beyond cooperation in cloud solutions, it enlarges the ranks of developer communities. The company emphasizes the great joy of being able to invite programmers and partners to collaborate to create new Magento opportunities by combining AWS innovations with Innovation Labs proposals.

Magento Innovation Lab - AWS

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Formerly augmented reality (AR) and artificial intelligence (AI) were unreachable as useful technologies because they were too futuristic and underdeveloped. But this time is over. Technology has changed and now we can see how its impact shifts us towards fluid, fast, engaging and personalized experiences.

E-Commerce trends in 2020

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B2B sales have been growing in strength over recent years. This is an important branch of business in which the development of the company is constantly investing its resources. What does it consist of? B2B sales, or business to business, are sales between two companies. Most often it is done with the help of sales representatives who present the company's offer to the representatives of the other enterprise. In many respects, it differs from B2C (business to customer) sales, i.e. consumer sales. First of all, it seems that this is a type of sales in which purchasing decisions are much more thought-out and rational. However, is this always the case? Get to know 15 interesting facts about B2B sales that will surely surprise you!

B2B Sales

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Creating a good and useful application is in the interest of both the team of developers and stakeholders. There is no single recipe for success or golden rules to ensure positive results. However, you can certainly do everything in the power of the team to refine the design in the smallest details. You can be sure of one thing - you can never have too many tests. After all, how else does the application work properly if its functioning is not checked in real conditions?

Quality Assurance and Quality Control - testing process

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The e-commerce industry, although it may seem simple, is a rather complicated way to earn money. There are many things to consider when running a business in this industry. Assortment management, shipping costs, dealing with fraud, sales tax, customer acquisition and retention - the list goes on.

  

Bad e-commerce practices, such as complex payments or poor fraud management that blocks real customers, can easily sneak into processes and ruin a long and arduously earned reputation. Therefore, it is important to perform regular diagnostics to detect these errors. Without preventive measures, they can be harmful to business and image. We will present tips that can help you keep profit in your company and eliminate the factors that kill e-commerce sales.

E-commerce sales

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Agile is a set of rules common for agile application development. It is based on assumptions that should be implemented to improve development processes and accelerate application development. The assumptions consist primarily in focusing on the practical part of application development as well as pragmatism and good communication - both in the team and with the client.

Agile

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The size of the global e-commerce market has increased significantly over the last decade. Not only could you notice new solutions that make life easier for customers, sellers, marketers and programmers, but also ever-evolving systems that already have a place on the market, such as Magento. After the release of the second version, new updates are gradually changing the standard online sales algorithm.

Magento 2.3.4

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What are the companies doing business analysis for? First of all, in order to collect and interpret the data on the basis of which they will develop a business strategy, their structure, how information will be transmitted and to determine what resources they have at their disposal. Business analysis is therefore a cross-sectional study that allows you to understand the specifics of the company and meet its real needs.

Effective business analysis

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Customer engagement is key to developing online business. In the era of widespread online shopping, customer engagement models are evolving at a dizzying pace. New values are created quickly, thanks to which companies can increase their revenues. However, in order to remain at a high level of sales of your products, you need to be up to date - track customer behavior, their content consumption habits, technological trends and effective revenue models. If your company fully concentrates on maintaining the latest strategy of customer engagement, it will definitely maintain a stable position on the market.

Multichannel

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Have you ever wondered if there is a difference between multi- and omnichannel? Because both names sound quite similar, they are often considered to be the same. However, there are differences between the two terms. Although both sales and communication strategies in the company are based on using multiple channels of reaching the recipients, this is not a sufficient reason to classify them under one approach. See how the different strategies differ. Find out how the omnichannel was created from the assumptions of the multichannel concept and how to use the acquired knowledge in planning your company's activities.

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Digital transformation is nothing more than the integration of digital technology in all areas of the company's operations and a change in the way you operate and provide value to customers. It is also a cultural change that requires organizations to constantly challenge themselves, experiment, but also reconcile themselves to failure.

 

Digital transformation is an unavoidable process, regardless of the size of the enterprise. There is no doubt that it is not obvious to everyone. This is discussed during panel discussions, articles or studies on how companies can remain competitive as the environment is increasingly digital. However, many business leaders do not fully understand the importance of digital transformation. Is this just a catchy placeholder for moving to the cloud? What are the specific stages of transformation? Do you need to design new jobs to help yourself create a framework for digital transformation or hire an external company? What parts of our business strategy should be changed? Is it really worth it?

Digital transformation

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Organizations operating on data are already standard. Today, information is a powerful weapon. It enables innovation, faster services and continuous reduction of response time to customer inquiries. Most importantly, however, allows you to make wise business decisions. Unfortunately for management and data management departments, working with information is still a challenge.

Data Management System

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What is effective data management? In the modern approach, it is primarily to break down data silos using one consolidated platform, instead of rationalizing old data and implementing new solutions throughout the enterprise.

Data Management System

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What is agility in supporting systems? Why is the agile approach crucial for managing basic customer data? See what characterizes this approach and learn how to use it in contemporary business.

MDM - agile approach

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Why is reliable product information so important? Because thankd to this customers are more willing to make purchases, having at their fingertips all the data relevant to them. Coherent product information, therefore, drives sales and thus generates company revenues.

PIM

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Data management is a great challenge for any IT company. The lack of structure is a nightmare in management and subsequent use. However, data organization can increase the profits generated by companies. An investment in an appropriate data management system in the future will pay off by saving time in servicing the database and insight into information that helps improve the strategy of selling services.

MDM system - PIMCORE

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Polish companies are following the trends of the European Union in the matter of digital transformation. However, to get the level of other economies, they still have a lot to do. Transformation support systems bring huge profits. However, considering the use of ICT, we are still lagging behind European leaders. The fear of the costly nature of this project is justified, but expenses can be minimized by using specific practices.

Digital transformation

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