E-commerce is a dynamically developing industry, especially in the B2C sector, which is linked with the retail customer service. It happens so, because of a few reasons. However, the unprecedented meaning of the COVID-19 pandemic has changed some things in the e-Commerce industry. The pandemic has affected digitalisation of businesses and the way e-trade operates as a whole. It’s understandable that coronavirus and connected restrictions have increased the interest of the customers and convinced many to reconsider doing shopping online. What’s more, the current pandemic situation has increased online shopping traffic, causing businesses to adapt to new demands of the constantly in-flowing customers.
However, not all the online stores have noted such increases, but only those that had been prepared. These preparations concern not just the products for sale, but also arrangements for new expectations of customers and accurate marketing strategies. How did the retail sellers know, what steps should be taken? Thanks to data analysis concerning the customers: their attitudes and preferences. It’s the data analysis that has allowed them to draw the best conclusions for the future of e-Commerce and develop e-businesses. Find out what data analysis is really about and how can you utilise it in your business!