Blog

What is effective data management? In the modern approach, it is primarily to break down data silos using one consolidated platform, instead of rationalizing old data and implementing new solutions throughout the enterprise.

What is agility in supporting systems? Why is the agile approach crucial for managing basic customer data? See what characterizes this approach and learn how to use it in contemporary business.

Why is reliable product information so important? Because thankd to this customers are more willing to make purchases, having at their fingertips all the data relevant to them. Coherent product information, therefore, drives sales and thus generates company revenues.

Data management is a great challenge for any IT company. The lack of structure is a nightmare in management and subsequent use. However, data organization can increase the profits generated by companies. An investment in an appropriate data management system in the future will pay off by saving time in servicing the database and insight into information that helps improve the strategy of selling services.

Did you know that printing a product catalog with Pimcore has become much easier than before? All this thanks to the technological partnership of Priint and Pimcore, which was created to facilitate the entire process of publishing catalogs. See how automation works, to know if it is worth using it in your business.

The mobile era has begun and smartphone users dictate the conditions. In this reality, high quality UX (User Experience) is no longer a nod to the customer or a feature worth having. E-commerce companies are happy to adapt any technologies that will help them reach their mobile clients, and there is no better solution than Progressive Web Apps. The brave ones who implemented the PWA in the early stages of development are celebrating enormous progress today.

PWA is an ideal solution for companies thinking about the future. Mobile-friendly no longer means expressing good will and manifesting modernity, but it is a Google-enforced obligation. This was indicated quite clearly by updating the algorithm for users of mobile devices. Still, 5 billion mobile phone users are not a number that salespeople can simply ignore.

Imagine that you quickly need to check the train timetable. You do it with your smartphone. You go to a website and it won't load. How soon will you lose patience and close your browser window? This is a situation that affects many websites. It annoys all users, but annoys those using mobile devices the most. In particular, they expect quick site operation and immediate access to information. If they are forced to overcome any obstacles, they usually give up action. However, it is mobile users that have been growing in strength in recent years. Therefore, companies must adapt to their expectations and needs. So how do you do that?

PWA is certainly the answer, i.e. progressive Internet applications. They are a combination of the functions of a classic website and a mobile application. Thanks to this combination they are able to offer users speed of operation, the ability to work offline and access directly from the browser. You can add them as a shortcut on your smartphone's home screen exactly as you would with a typical native application. However, you do not need to download them from the application store, which saves space in the device's memory. This is very important especially for people who collect photos, notes, messages and other files on their phones. So if they are to download another application that will occupy their valuable place, they will think about it and most likely give up its choice.

React Native is a JavaScript based framework. It differs from the competition by the fact that it combines the best features of hybrid and native frameworks. On the one hand, although the iOS and Android app will look different, about 70 percent of the code can be reused. React Native does not rely entirely on HTML or CSS, but allows you to write in JavaScript. Later, when compiled, it adapts to the native platform language over the React Native bridge.

Apart from PWA, React Native has revolutionized cross-platform code writing. Many well-known applications were created on this framework, such as Facebook Ads Manager, AirBnB, UberEats or even Instagram. But what influenced success?

React Native has the ability to share code in repositories and reuse multiple components. This framework is famous for the fact that once familiar with it, the developer is able to write anything, regardless of the platform. A JavaScript expert can instantly build applications in React Native.

You think about your work and you still have a question - how to increase sales? Unfortunately, like many others, there is not one correct answer. There are as many theories, as many sellers exist on the market. That is why in the jungle of information one has to find the most useful ones.

We have prepared for you a list of the 10 most effective ways on how to increase B2B sales. We hope that the advice will prove helpful and that after applying your profit will increase. However, remember that everything takes time and changes, they will not appear immediately. There is no method that will increase your company's efficiency in one day. Nevertheless, we invite you to read and draw conclusions that are right for you!

Developers do not have an easy task. A whole team of people must work when creating a normal, seemingly uncomplicated application. The creation of the final product can be delayed by several months, mainly due to constant testing and debugging. Are there tools to facilitate this process?

When arranging a company, personalizing a car or arranging an apartment, we usually look for things tailored to our individual needs. So it happens that we choose size of the furniture, or choose a special upholstery. Why are we doing this? Because we believe that tailor-made products will better meet our expectations than ready-made products that are available to everyone. So why not do the same with software in our business? Check what dedicated software is and when it is worth investing in it.

SOA architecture is a concept according to which IT systems are built for the user and the services he needs. This issue includes guidelines that define the business and IT relationship of the enterprise. Anything that can be considered a piece of software created for a functional purpose can be incorporated into the SOA architecture.

When doing business on the internet, it's important to familiarize yourself with important terms that describe phenomena and methods that enable or improve your work. These include the concept of e-procurement, which applies to electronic purchases. So it is a part of the e-business field. It is characterized by a number of solutions that are worth implementing in your business. See what exactly e-procurement is and how to use it.

The B2B market is growing at an extremely fast pace. It is expected to reach USD 6.7 trillion globally by 2020. China comes first, with a market of $ 2.1 trillion. For 2020, the European B2B industry turnover is also estimated to increase by 32%, which will give a value of EUR 2.16 billion.

In Poland, B2C is still the leader. However, entrepreneurs spend ten times more than individual customers. In the years 2011-2014, the B2B market grew at a rate of 21.5% per year. In 2014, B2B online transactions covered 10% of the total, while in 2020 it is estimated to increase to 60%. What does this mean for us?

What is Symfony? It is a programming platform in PHP maintained in the open software movement. It means access to the source code and the ability to interfere with the shape of the platform. Symfony is very popular among developers due to the possibility of creating large projects. It also allows the use of PHP 5, which is followed by a wide configuration option. Symfony lets you create multiple lines of code at a low cost.

Other PHP-based frameworks include Codeigniter, Zend and Cake PHP. However, Symfony is the first choice of many development companies. It's faster than the others and uses twice as much memory.

Technological development around the world forces producers and service companies to constantly innovate on their production lines. The work performed on them must be fast and efficient. Employee and production potential must be fully utilized to meet demand and stay on the market with strong competition.

The CRM system is an irreplaceable tool in the functioning of an online store. It enables a number of functions thanks to which it improves the work of the whole team. But above all, it allows you to understand your client, establish relationships with him and manage them effectively. What exactly is it, what does it offer and why should you use CRM? Advise.

Have you heard about the Sales Force Automation (SFA) system? It turns out that, unlike the Customer Relationship Management (CRM) system, it is not often used in our country. Many people are not even aware of its existence, which in some cases can be a big loss. The use of SFA is most often found among some producers of solutions for the sales industry. It is then used as an alternative to CRM systems. How are the two tools different and when is it better to implement SFA solutions? Advise.

Running a company without its presence on Facebook is a huge difficulty for an entrepreneur. Experience shows that many users seek information about the company from social networking sites. Therefore, having a Facebook profile is extremely important for building your online visibility and creating the image of an expert in a given industry. What's more, a Facebook account allows you to contact your customers, interact, get feedback and opinions on products or services offered. Thanks to this action, you can get valuable information relevant to running and necessary to grow your business without much effort.

If you already have your company profile on Facebook, it's worth taking a look at the Open Graph issue. It is a protocol that allows integration of other websites with Facebook. It guarantees control over the presentation of your content on a social network, ensuring better interaction with users. See how to use Open Graph tags.