The e-commerce industry, although it may seem simple, is a rather complicated way to earn money. There are many things to consider when running a business in this industry. Assortment management, shipping costs, dealing with fraud, sales tax, customer acquisition and retention - the list goes on.
Bad e-commerce practices, such as complex payments or poor fraud management that blocks real customers, can easily sneak into processes and ruin a long and arduously earned reputation. Therefore, it is important to perform regular diagnostics to detect these errors. Without preventive measures, they can be harmful to business and image. We will present tips that can help you keep profit in your company and eliminate the factors that kill e-commerce sales.