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As people, we are different from each other. Each of us often has different preferences, needs and likes than the other person. However, often, based on various criteria, we create groups of people with similar interests, views and preferences. Exactly such parameters must be taken into account by online sellers who want to reach the right audience and meet their expectations best. How to be successful in the best matching of products to a given customer?

Framework, i.e. a programming platform for web developers, is primarily a framework for building applications. Thanks to it, we can define the structure of the new program and the general mechanism of its functioning. It also provides a set of ready-made components and libraries that allow you to perform specific tasks.

Framework, i.e. a programming platform for web developers, is primarily a framework for building applications. Thanks to it, we can define the structure of the new program and the general mechanism of its functioning. It also provides a set of ready-made components and libraries that allow you to perform specific tasks.

One of the most popular frameworks is Symfony, based on the PHP programming language and available through open-source access. Its popularity in the programming environment is due to the fact that it significantly reduces the time required to create software. What's more, it also offers numerous advantages in terms of business. Among other things, due to the fact that the team can create a high-quality application together with it in a short time and for an affordable cost. However, this is only one of the pluses of Symfony. See what else this framework has to offer!

Artificial intelligence (AI - artificial intelligence) has been appearing in various spheres of business for several years. It is particularly popular in the field of marketing. It is there that the creation of intelligent behavior models as well as programs and systems simulating this type of behavior brings the most benefits. In marketing, the achievements of AI, i.e. machine learning, are eagerly used. It is thanks to it that marketers can significantly improve their work. What exactly is machine learning and why is it worth using it in your own business? Find out from our article!

We have been implementing e-commerce platforms to our clients' businesses for years. In this way, we help them spread their wings and improve the operation of the entire company. Choosing the right software is the basis for effective sales. This is an important issue for both the seller and the customer. The quick operation of the store, the possibility of multi-level browsing of products, adding them to favorites, verification of the shopping cart and many other aspects affect customers' purchasing decisions. It is on their basis that they decide or not to choose a given online store. That is why every website should be stable and efficient. After all, it represents your brand. So it's safe to say that deciding which hosting platform to choose is the most important step and a key element in running your business.

Why is Continous Integration such an important issue in the programmer's work? Because thanks to it, you can significantly improve your work and shorten the waiting time for the project effect, and that's not all! Find out what Continuous Integration is all about and whether it has really become a permanent fixture in the programming industry, or is it just a temporary trend!

The COVID-19 pandemic has impaired normal functioning in almost every sphere of life. During the stricter sanitary regime and the stay-at-home order, many of us felt the unpleasant consequences of being confined. It contributed to the deterioration of our well-being and the overall quality of life, which we tried to improve in various ways. For many of us, online shopping has become not only a pleasure, but also a necessity. It also found that e-commerce has quickly become the only purchasing option for millions of consumers and businesses that have been forced to adapt to the new situation. Data collected during this hot period by Adobe Analytics indicates that in March 2020, overall e-commerce in the US increased by as much as 25% compared to the previous year. Magento, on the other hand, noted that the site traffic of Magento Commerce sellers worldwide has increased by an average of 30% over the same period, nearly reaching levels typically seen for Black Friday and Cyber ​​Monday.

How to make all employees of the company have access to the most important information and files? Where to post documents that everyone can read at any time, but not taken outside the work environment? The Intranet is a solution to this type of issue, ensuring additional security. See what it is and why organizations like to use such a solution.

During the lockdown, many companies have changed their operating mode to remote. Even though today we can return to our offices, some of us still prefer to work from home. This is largely possible thanks to modern technologies that make it easier for us to work from anywhere. Some enterprises have even permanently abandoned the stationary work model and opted for remote solutions. This is a major breakthrough in the field of business, especially for companies offering IT products.

We announce that the new version of Pimcore is now available on the market! All this thanks to the Pimcore team, the committed community and enthusiasts of this tool. It turns out that as many as 250 code authors helped to develop them. Why is this so important news for us? The latest version includes over 100 enhancements to previous features and fixed bugs, and is another open source data management platform that has been further developed. This is a success not only for the Pimcore authors, but also for all programmers who can use the solution today.

How to explain what Akeneo Pim is? A company employee used a perfect analogy, comparing the system to a TV remote control. Sounds puzzling? Definitely yes! However, this is really a perfect analogy.

What distinguishes you from the competition the most? It does not necessarily have to be a unique product. Above all, it is a unique customer experience that you offer him during contact with your online store. So whether you are a manufacturer, distributor, wholesaler or retailer, it is the positive online experience that translates into the profitability of your business. A customer-oriented approach is particularly important in the B2B sector. Because most often such transactions and meetings must take place where and when the client wants.

The global COVID-19 pandemic has left its mark on the world of business. The numerous limitations faced by business owners have particularly emphasized the special importance of digital space in the modern economy. Thanks to streamlined processes, sellers can quickly and efficiently adapt to new market conditions. Therefore, they easily modify the strategies operating so far and do not abandon the overriding goal, which is to meet the needs and expectations of their customers. To make it easier for them, Magento Commerce rushes to help you in difficult times of limited resources.

What's new in Magento?

If you run your own business, making your customers happy is certainly your priority. So you invest in the right tools, design interesting shopping experiences, and take care of the high value of the products offered. All other brands in the world work similarly. Both small businesses and large organizations are constantly looking for ways to deliver rich content and relevant shopping experiences to their audiences. Of course, this is of particular importance in the online sphere, where direct contact with the customer is very limited. So you have to look for other ways to build a relationship with the client than personal charm. To make it easier for you, Magento has prepared a great solution for its recipients.

One of the most important issues is launching a website dedicated to business acceleration. It includes a wealth of best practice tips and resources from across the global ecosystem to help retailers survive this unquestionably difficult period and achieve their intended success.

The new, improved version of Magento Commerce introduces features that improve various possibilities, including taking care of the safety and efficiency of e-commerce businesses. Thanks to them, sellers are able to achieve profits, but also provide their customers with an extraordinary shopping experience. This is an especially important issue in these uncertain times. It is worth observing it carefully and reacting to rapidly changing sales conditions around the world.

What new functionalities appear in Magento Commerce 2.3.5?

Among the introduced changes, it is worth focusing on those that bring the greatest results when working with the customer of the store. Therefore, if you are the recipient of the Magento Commerce offer, you get:

• The ability to work with artificial intelligence. It will help you develop your e-business more effectively. By integrating Adobe Sensei with the new Product Recommendations feature, the process of delivering a more relevant experience to your customers during their shopping journey in your store has been automated. You can choose the products directly for the user and easily place them in the right place to be sure that he will pay attention to them.
• The ability to offer more efficient content creation and reuse across a wide variety of sites. You can do it with the help of the Website Builder. This is where you will find templates in which you can save previously created content and their layouts. Thanks to this, you will save time and resources on creating new descriptions from scratch. You can use templates to quickly launch new pages or to create additional localized sites without having to write everything from scratch. Moreover, as companies put more effort into communicating with their customers during a pandemic to inform them of the COVID-19 transaction status, templates allow you to quickly create a basic structure suitable for each of your brands, save it, and then use in the indicated place. Of course, each template of this type can be customized according to your brand's visual identity.
• Access to the Amazon Sales Channel extension for a faster and easier onboarding process. In addition to the new user interface with a modern design that guarantees readability and clarity of website navigation, you get the option of linking your Magento store with an Amazon seller account. This operation is also extremely easy and you can certainly cope with it without much experience in configuring this type of settings.

You can download the new version of Magento Commerce extensions from the Magento Marketplace. You can find the user manual on the service provider's website in the User's Guide. Remember that the new scenario deployment process for Magento Commerce is hosted in a cloud infrastructure. In the new version, all basic payments except PayPal have also been withdrawn. If you want to learn more about the functioning of Magento Commerce 2.3.5., Please contact us - we will certainly help you dispel any doubts!

Companies present on the Internet are constantly looking for solutions that will help them stand out above their competition and guarantee their customers the best possible experience in contact with their brand. Today, it is an issue that comes to the fore in particular, because sellers must adapt to the needs of recipients as much as possible, empathize with their situation and meet their expectations with the products offered and thanks to the friendly message of the entire brand. How does Magento Commerce help in achieving this goal?

The cascade model has become a permanent feature of many companies, not necessarily only in the IT industry. It is the most popular and used method of project management and it is not surprising why, once you understand how simple and effective this system is.

Software development is much like composing music. Each part of the application should be written with attention to details and meet the needs of the user. Like any instrument in an orchestra, it should flawlessly play its part to become the whole piece that will delight the listener.

This metaphor is not accidental, because we will discuss Symfony software in this article. Nowadays, 82% of all websites are created in the PHP programming language. Sites can be based on either pure PHP or one of its frameworks. It all depends on the level of sophistication of the application, the time frame of the project, team experience and many other factors.

Symfony comes third in the popularity ranking, just behind Laravel and Codelginter. This framework is widely praised in the programming environment, where experts share many positive opinions about it. Why?

Any entrepreneur who has success on his account, when asked about what is most important in running a business, will answer the same thing - a good business model. In other words, a development plan based on a specific strategy. So what is Business Model Canvas? It is a template that helps organize data that will later be used to create a business model. Why is it important to create it?

Contemporary businesses are definitely different from those we knew only a few years ago. Today you don't need a taxi fleet to provide transport services. You also don't have to open a hotel to welcome customers under your roof. Various companies use this type of innovative business models, including Uber and Airbnb, as you guessed. A similar situation occurs in the field of sales. Today, if you want to sell online, you don't even need to have your own goods in stock, all you have to do is use the dropshipping method, such as the Alibaba website.

These types of business models were created to facilitate the conduct of many activities. They provide a variety of values, hence a lot of people use their solutions. Discover 10 inspiring business models and see if one of them is right for you!

There is no doubt that the COVID-19 pandemic has changed the general order of things and has forced us to form new habits. Due to the closing of stationary stores, the burden of shopping transactions has shifted to online stores. This situation forced some changes to be made by sellers. E-commerce has quickly evolved from an alternative to coercion for many recipients. The new normality quickly took its toll and forced entrepreneurs to act. How did they deal with it?

Convincing customers into the brand and making them loyal buyers is not easy. First, you need a predictable and repeatable strategy to encourage them to buy again. And this is where loyalty programs for customers appear. If you manage your activities properly, you will not only gain dedicated customers, but also maintain a flawless image of the brand. How to do it?

What is Symfony? This is a framework developed by Sensio Labs in 2011. Based on PHP language. It has been released under a free software license. So in this case, you can modify, copy, share, and even sell it after the changes. However, what is important in Symfony is the fact that it is easy to use, installed on most platforms, and also that it uses the object-oriented programming model. However, easy operation is not the only advantage of this framework. It brings a number of other benefits. Find out what you can get by betting on Symfony!