Omnichannel

E-commerce is more than just sales. It is the art of providing innovative solutions of making e-shopping easier and more convenient. This is why we merge the worlds of online and offline:

  • by enabling to manage bullet points,
  • by helping in the process of creating effective business models,
  • by building interfaces for various types of selling channels with the use of Responsive Web Design.

We realise that modern businessman is focused mainly on providing shopping experience of high level, no matter the chosen sales channel. This is why we specialise in omnichannel solutions: they are based on the assumption that every customer not only takes advantage of various sources of product information and shopping but also uses them at the same time. As a result, merging different sales channels has become the most popular topic in the field of e-commerce what inspired more companies to decide to incorporate omnichannel into selling strategies.

Brand’s presence in various sales channels is also important source of information about consumers themselves: their buying habits, preferences etc. constitute a rich base of knowledge to be used in planning further selling strategies. Solutions offered by Global4Net allow to identify the devices used to browse e-stores and the most convenient timing in which customers are prone to marketing messages and advertisements.

We succesfully implemented omnichannel solutions for the biggest brands in Poland as well as abroad: amongst our clients one can find, inter alia, such companies as Neonet and Saint-Gobain. Every project starts with careful analysis of the fields that need the highest level of developers’ work (they are usually the fields in which customers’ shopping expectations and company’s offer are overshooting). Such strategy allows us to create the most suitable offer posisble: in consequence, we are able to provide solutions that not only improve sales results, but are also positively received by users.