Higher temperatures and Christmas break helped the UK's e-retailers to expand sales by as much as 16% more than last year- so, according to a report made by Capgemini and association Interactive Media in Retail Group (IMRG) and despite initial predictions IMRG of comes to the growth of 12%, the average annual growth rate in the UK can be as high as 15%.
In April the retailers selling online only came off better than multichannel sellers. Their growth rate was above 20%, while for the latter - 14%. This reflects a trend in case of both types that stores have similar sales during an early winter period what scatters in the spring. The report suggests that this increase is connected with an increasing consumer confidence in online shopping. Moreover, not only their use of new technologies actually increased, but also shopping by mobile devices and social networking sites that seller online-only tend to make in the first place.
According to the report, British e-retailers in April sold 19% more beer, wines and spirits, than in the same month last year. However, sales of tour packages online has increased over the same period by 16% - including mobile devices by 41%.
Despite the increase in mobile sales in the UK, the rate steadily declining. Excluding the sale of tour packages, m-commerce in the UK rose in April by 131% compared to 243% a year earlier. The lower growth is expected, however, because the purchases by mobile devices become the British Isles becoming more common.